Audi Middle East Today Announces The Audi Open Haus Concept Launch, A Showroom Experience Initiative Running Simultaneuously Across Nine Nine Regional Cities From June 18 to 22, 2025. The Five-Day Event Will Feature Exclusive and Model-Specific Opportunities, and a Wychoded Actors Actorces Actors And Tooded Opportives, and A Team Experiences Team Experiences, and A Team Experiences, and A Team Experiences, and A Team Experiences Team. To help you find the perfect Audi to adapt to any lifestyle and preference.
Audi, the renowned German automotive manufacturer, has officially launched its much-anticipated “Open Haus” event — an innovative and immersive showroom experience designed to redefine how customers engage with the Audi brand. Held simultaneously across select global Audi showrooms, “Open Haus” blends cutting-edge technology, design, and personalized service into an elevated retail journey for auto enthusiasts and prospective buyers.
What is Open Haus?
“Open Haus” is not your traditional showroom visit. The event transforms Audi dealerships into interactive discovery zones, offering visitors an inside look at the brand’s latest electric vehicles, design philosophies, sustainability efforts, and digital innovation. With experiential zones, live product demos, and curated test drives, Audi aims to turn every walk-in into a memorable brand experience.
According to Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at Audi AG:
“Open Haus reflects Audi’s evolving retail strategy — one that focuses on inspiration, interaction, and immersion. It’s a step toward building a direct emotional connection between the customer and the future of mobility.”
Highlights of the Event
Here’s what visitors can expect during the Open Haus experience:
🚗 Live Unveilings & Test Drives
Attendees can be among the first to explore Audi’s newest models — including the fully electric Audi Q6 e-tron, the RS e-tron GT Performance, and refreshed versions of the A6 Avant e-tron. Test drives are tailored and guided by expert brand specialists.
🎧 Virtual Reality Design Lab
Audi’s Virtual Reality (VR) Lab lets guests customize their ideal vehicle with real-time visualizations of colors, interiors, and add-ons. With haptic feedback and 360-degree viewing, users can interactively build their dream Audi.
♻️ Sustainability Showcase
Audi presents its green innovation corner, featuring materials used in electric models, battery recycling initiatives, and the company’s ambitious goal to become net carbon neutral by 2050.
🛠️ Interactive Tech Stations
From AI-assisted driving systems to connected infotainment features, tech pods let customers experience how Audi’s latest technology works in real life — including hands-on demos of Audi connect, matrix LED lighting, and driver assist systems.
☕ Hospitality Zones & Local Collaborations
Showrooms are reimagined with coffee bars, lounge areas, and local artist exhibits — creating an ambiance more akin to a high-end gallery than a traditional car dealership.
Customer-Centric Retail Evolution
The Open Haus initiative is part of Audi’s broader retail transformation strategy: “Future Retail by Audi”, which emphasizes digitalization, flexibility, and premium brand storytelling.
In many locations, Audi Live Consultation services will also be offered — where customers can connect with product experts virtually via video call, receive tailored car configurations, and even finalize bookings from home.
Global Rollout and Timing
The Open Haus event kicked off on June 13, 2025, in flagship locations including:
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Berlin, Germany
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Los Angeles, USA
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Dubai, UAE
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Shanghai, China
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London, UK
The program is scheduled to run for two weeks, with each participating showroom offering region-specific content, exclusive offers, and limited-time incentives on select models.
Voices from the Ground
Customers and media attending early sessions of Open Haus have praised its modernity and energy.
Sophie Lemaitre, an auto journalist from Paris, remarked:
“Audi has managed to make the showroom feel like an Apple Store meets luxury art installation. It’s sleek, experiential, and unforgettable.”
Meanwhile, 29-year-old tech professional Mohammed Al Farsi in Dubai commented:
“I came in curious and left booked for a test drive. The AR customization was next-level.”
