Eid al-Fit purchases are expected to see a 30 percent jump in the demand for gifts in terms of gross merchandise value (GMV) in Mena, said Market Research.
Together with an increase of more than 150 percent in the duration of the demand for Ramadan 2025 gifts, the current purchase of the festival will also give a great boost to electronic commerce sales in the region, the joint Flowwow study, a gift market based in EAA, and admit, and admit.
The study, which analyzed more than 900,000 customer orders, predicted a 10 percent increase in online sales.
Buyers in Mena are resorting to online gifts in this moment of generosity and family connection, according to the study.
“The last numbers confirm that this year’s Ramadan sales in Mena have exceeded 2024, with a 9 percent increase in total sales and an impressive 35 percent growth in the GMV. Saudi Arabia saw a higher electronic commerce of electronic commerce in sales sales in sales, sales sales, sales sales, sales sales.
With Ramadan’s strong sales in Ramadan this year, Flowwow and Admitad experts predicted an Eid al-Fit 2025 record, predicting a 10 percent increase in online sales and an increase of 30 percent last year.
Anna Gidarim, CEO of Admitad, said that Ramadan and Eid’s season continues to be a peak period for electronic commerce in the Mena region, driven by the growing consumer preference for online purchases and gifts.
“This trend is particularly pronounced in Saudi Arabia and the EAU, where digital retail adoption remains strong,” he said.
Ramadán and EID Average order value arises
A key trend observed the duration of Ramadan and Eid al-Fit is the average increase in order value (AOV) from $ 41 to $ 49 year after year, particularly in high-spending countries such as Kuwait, United Arab Emirates and Saudi Arabia.
Among the countries of Mena, Kuwait led the way with an average order value of $ 125, followed by Saudi Arabia at $ 86, the EAU to $ 83, Qatar at $ 53 and Jordan at $ 48.
“As Ramadan and Eid al-Fit unite people, we are seeing more buyers who choose gifts to celebrate and strengthen their connections with their loved ones,” said Slava Bogdan, CEO of Flowwow.
“According to current trends, we hope that Eid al-Fit 2025 will establish new records, with sales of gifts that will grow by at least 50 percent, compared to last year in the EAU,” he said.
Bogdan said that flowers, sweets and gourmet sets remain among the best options, reflecting the combination of tradition and convenience.
Go up in mobile purchases
Duration of online purchases The season of Ramadán and Eid also saw a jump in orders through mobile devices, representing more than 40 percent or all purchases in Mena.
Mobile orders were simply higher in countries such as Saudi Arabia (more than 50 percent) and the EAU (from 39 percent to 47 percent), according to the study, adding that this increase is largely driven by younger generations such as Gen-Zalce.
The study said the gift market is also intensifying, with more players entering the sector to meet the growing demand.
“Today’s competitive landscape covers niche gift markets such as Floward, FNP and Flowwow, while electronic commerce platforms such as Amazon UAE, Super applications such as Talabat, between Woo and Carem, Beydes Monta and also stores, rapidly launching gifting services to take advantage of the Ramadan of the Promote demand Ramadan and Eid,” he says.
