“My love for accessories, started as a little girl when my mother would take me on shopping trips,” says AdelyaBakhtiyarova. Like every young girl, the Dubai-based jewellery designer spent endless hours playing dress-up in her mother’s closet. “She always had an eye for unique and rare pieces that she bought while travelling to different countries, especially from antique shops in post-Soviet countries,” she explains.
This set the background for Adelya’sfirst collection which she created in 2010. The collection was created for a close circle of friends who influenced Adelya to create her own brand. After the success of the collection she later launched her eponymous brand after gaining a gemstone diploma from the International Gemstone Institute (IGI). Her work is heavily inspired by places where she has lived and visited. “Growing up in places such as Samarkand and Dubai helped me appreciate the rich culture and evolution of architecture and architectural sculpture,” she says. “From there, I decided to create jewellery with similar exotic, beautiful design elements as a way of bringing sculptural appreciation to a smaller, more accessible scale.” International meetings with clients and craftsmen in Paris, Moscow and Hong Kong further fuelled her imagination and drive to create unique and inspired jewellery.
Today Adelya Jewellery is stocked internationally from Dubai to leading boutiques in Moscow, Almaty, Kuwait and Paris. Although Adelya’s collections are distinctively different in design the idea behind every collection is to allow customers to mix and match between collections. This has rapidly made Adelya Jewellery a favourite among fashionistas and jewellery connoisseurs for personal buys or as gifts with individuality and a strong sense of meaning. The Elements collection is the latest collection that draws on sustainability and recycling. The collection key focus is on pressed stones a new technique that originates from Japan where left over pieces from stone cutting are recompressed to form a new stone. This technique minimizes waste and is aimed at reducing stone mining thus making jewellery industry more sustainable. It was important for Adelya Jewellery to start a sustainable line as Adelya believes that is the future for the jewellery industry. The brands must have collections are Love Letters and Felix collections. The Felix line, for example, draws on the ancient belief in numerical relationships for its designs. The eye-catching rings in 18-karat gold and diamonds are perfect for stacking together in different combinations of personalised numbers to bring good luck. Meanwhile the Love Letters collection features rings in diamonds and 18-karat white or rose gold that can spell out a number of special messages.
Adelya’s overriding design philosophy clearly lies in creating jewels that carry symbolism and meaning for the wearer. To this end she also re-imagines vintage pieces into new styles, such as creating clients inherited antique brooches into rings.
Each piece is as standout as it is wearable, and the brand is already looking towards its 2020 collections which will include more pressed stones and ancient Chinese symbolism.
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