Abu Dhabi lowers restaurant and hotel prices to encourage travel

The Abu Dhabi government’s department of Culture and tourist has cut government fees imposed on hotel rooms and restaurants in the emirate in order to promote the hospitality and tourist industries in the region. The updated pricing schedule will take effect on September 1st, 2023.

The emirate’s Department of Tourism and Cultural Affairs – Abu Dhabi issued a statement in which it stated that “this adjustment of fees aims to continue to grow the Emirates as a tourist and culture destination while strengthening backing for its flourishing hospitality sector.” The government of Abu Dhabi revised its fees, reducing the tourism cost for visitors from 6% to 4%, eliminating the municipality’s fee of AED 15 per room each night, eliminating the 6% tourism fee, and eliminating the 4% municipality fee for hotel restaurants.

After the pandemic, tourism in the emirate has recovered. In the very first half of 2023, Dubai has surpassed levels of foreign tourism prior to the pandemic. Between January to June 2023, the Emirate of Dubai welcomed 8.55 million foreign visitors, beating the 8.36 million visitors it had in the first half of 2019 before the epidemic. In the first half of 2023, Dubai’s average hotel occupancy rate of 78% was among the highest in the world.
For the first half of 2023, Abu Dhabi International Airport’s traffic has seen a dramatic increase. 10,258,653 people passed through the gates of Abu Dhabi International Airport between 1 January to 30 June 2023, according to government statistics, a 67% increase over the 6,158,376 passengers handled over the same period in the previous year.

Additionally, 67,835 flights were recorded at Abu Dhabi International Airport, an impressive 36% more than the 49,919 flights that were made during H1 2022.

Towards the end of the year of 2023, Abu Dhabi hopes to welcome over twenty-four million tourists. The goal for the emirate’s diversification still heavily relies on tourism.

In order to encourage the expansion of the tourism industry in the emirate, the Abu Dhabi Ministry of Tourism and Cultural Affairs has teamed with the Franco-Dutch airline firm Air France-KLM. Through this agreement, daily flights from Abu Dhabi to Paris increase the emirate’s global connection.

The Mohammed Bin Rashid Al Maktoum Businesses Award has been enhanced, according to Dubai Chambers.

The Mohammed bin Rashid Al Maktoum Business Prize has been introduced by Dubai Chambers in its newly reinvented form, which includes a number of improvements to the award methodology, evaluation procedures, and prize categories. The award, which was established under the auspices of Mohammed bin Rashid Al Maktoum Global Initiative (MBRGI), stands for the highest level of acknowledgment for organizations’ contributions to the long-term growth of Dubai’s thriving business community.

The new award was introduced today at a special ceremony held at the Dubai Chambers headquarters under the auspices of His Royal Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President, Prime Minister, and Ruler of Dubai. Abdul Aziz bin Abdulla Al Ghurair, the chairman of Dubai Chambers,

President & CEO of Dubai Chambers Mohammad Ali Rashed Lootah in the presence of prominent members of the regional business community.

The Mohammed bin Rashid Al Maktoum Business prize and the Dubai Quality Award, two of Dubai’s most prestigious honors for business performance, were combined to create the new prize. The project is an element of Dubai Chambers’ effort to raise standards across the board for businesses.

The award includes four new categories: Outstanding Business Award, Family Business Award, Global Expansion Award, and Digital Innovation Award. The Excellent Business Award is given by Dubai Chambers, while the Family Business Award is given by the Dubai Chamber of Commerce.

In accordance with the city’s vision and the objectives of the D33 economic plan, the award has undergone a major restructure to reflect the demands of the business community. From October 2nd, 2023, applications will be welcomed from businesses engaged in a variety of industries. Businesses with offices in Dubai as well as foreign corporations with regional headquarters there are eligible for the award.

The Mohammed Bin Rashid Al Maktoum Business Award has been restructured to better reflect the ambitions of the Dubai business community in the contemporary era, according to Al Ghurair. The standards for assessment are now closely in line with the strategic aims of Dubai Chambers and are meant to encourage a dedication to establishing an excellence-centered culture.

The award is part of Dubai Chambers’ initiative to foster a culture of imaginative thinking among the local business community and aims to enhance company strategies, processes, and overall performance. The new model, which focuses on procedures and outcomes in important areas as concrete indicators of business success, is based on considerable study and adopts the most recent approaches.

Along with financial success, the review process also looks at strategy, leadership, management of staff, ESG, and digital transformation. In order to be included amongst the top three contenders in each category, participating companies must receive a minimum amount of scores from the award assessors over a wide range of criteria.

During a formal event that will be held in the second half of 2024 in front of participating businesses and esteemed members of the private sector, the winners and runners-up of each prize category will be recognized.

The establishment of a framework for business excellence by Dubai Chambers is intended to motivate organizations to maintain high performance levels through the evaluation process. All candidates will receive a thorough examination of their the submissions, and finalists will also be urged to spread their best practices around the business community with other organizations.

 

By 2023, Dubai is anticipated to have 154,000 hotel rooms.

The vibrant hospitality industry in the United Arab Emirates is set to add 9,200 more rooms by the end of 2023, according to leading international real estate advisory firm Knight Frank. In accordance with Knight Frank’s most recent evaluation, by the end of 2023, Dubai’s hospitality sector would operate around 154,000 rooms, a significant 6.4% rise from the year 2022.
Leading industry titans are fueling this expansion, with Accor taking the top rank with 71,820 already available rooms and 49,510 more on the way, all of which are anticipated to be finished by 2030. Marriott International is next, with 52,790 planned rooms in addition to the 63,790 now available.

The International Hotel Group Hotels and Resorts, with 35,140 existing rooms and 22,120 under construction; the Hilton Worldwide brand, with 33,450 existing rooms and 39,860 planned; Radisson Hotels, with 22,830 available rooms and 11,651 more planned; and Rotana Hotel Hotels, with 16,976 existing rooms and 10,807 under construction.
With a current inventory of 207,200 hotel rooms and an extra 24,500 rooms under construction, the hospitality industry’s global dominance is further cemented.

70% of the forthcoming supply for the UAE is located in Dubai, which keeps monopolizing the sector. 8.6 million tourists visited Dubai in H1 2023, a notable 20% rise over 2022. This increase highlights Dubai’s continued popularity as a top travel destination worldwide. 67% of Dubai’s current hotel inventory is made up of hotels with international brands, demonstrating the city’s popularity on a global scale. The luxury and higher upscale hotel segments, which appeal to discerning travelers, account for a sizable 70% of the supply in Dubai that is now under development and in final planning.
Partner and Head of Hospitality, Tourism, and Leisure Advisory Turab Saleem

The Dubai industry as a whole reported a 0.8% rise in RevPAR compared with July 2022, powered by a 6.8% rise in occupancy but restrained from further expansion by a 5.6% fall in ADR, according to STR statistics published by Knight Frank.

The majority of sectors, according to categorization information gathered by HOTSTATS for July 2023, saw slight ADR reductions, with the exception of upscale city center rooms around the downtown area, Business Bay, and SZR, which saw a 2% increase. Luxury beach resorts saw an increase in occupancy comparable to those of other groups, but with a greater ADR decline of 13%.

The number of hotels in the UAE is growing, which helps cities like Dubai thrive. As reported by Trip Advisor, Dubai has emerged as the world’s preferred location for two years in a row, as well as in the first part of 2023, the emirate had the highest occupancy rates ever, at 78%.
Partner and MENA Head of Research Faisal Durrani

 

Key pillars for converting the nation’s food and agriculture sector into a global force are unveiled by the minister of economy.

Since he unveiled each of the seven essential components of the plan of action in achieving it, Abdullah bin Touq Al Marri, the minister of economy, reaffirmed the UAE’s dedication to transforming its agricultural and food sector in order to increase its impact on GDP by ten billion dollars and create 20,000 employment opportunities over the next five years.

The main strategies include localizing innovation, encouraging a UAE-first food and cultural supply chain, and giving farmers the assistance and tools they need to become world leaders in agri-food technology and sustainability.

On Thursday, Bin Touq announced the conclusion of the fifth Future Food Forum and lauded the nation’s F&B sector endeavors in developing skills and digital infrastructure capabilities attained via various programs to transform how foods is grown, transported, and consumed in the surrounding area and globally.

The two-day conference at the Le Meridian in Dubai Hotel explored the future of the business as well as the expanding impact of the food industry on the economy and well-being of the UAE. It is encouraging and vital to our future that the UAE’s present economic and industrial progress continues. Today, the UAE is regarded as one of the most significant hubs for international food logistics. Everyone is aware that it is the port with the greatest accessibility for container ships between the point of origin and the destination, facilitating the supply and consumption of food. A significant component of trade in general is food. The trade in food items reached AED 130 billions in 2022 as opposed to AED 105 billion in the year 2021, growing by 24 percent in just one year. Food trading accounted for 5.7 percent of the UAE’s non-oil GDP.

The first pillar, according to him, entails localizing the next wave of agri-disruptors and developing them into world leaders by fostering local talent and innovation and by identifying and promoting the solutions of the future. The second step is to establish the UAE as a global regulatory powerhouse, which will guarantee that our products meet better standards and are well-known around the world. The third entails fostering a UAE-first culture by putting domestic production first and lowering dependency on imports in order to support the entire agricultural value chain. The fourth pillar, which tries to give industry participants enough finance, is nevertheless essential in the meanwhile.

In response, Bin Touq remarked, “Our plan will look into acquiring funds and support. Accessibility to funding is the reason people flourish and industries evolve.This takes us to our number five pillar, which is to nurture innovation with top-notch R&D innovation because it is the basis of advancement. To spur transformation, we will offer top-notch research and development programs.

The sixth pillar will also concentrate on opening doors for all stakeholders in agriculture to broaden their perspectives and access new markets. The strategy also aims to develop the coming generations of growers, who will shape both agriculture and agritech in the future. In order to ensure that the agricultural workforce is ready to handle the difficulties and possibilities that lie ahead, Bin Touq stated commitment to supplying farmers with the expertise, equipment, and assistance they require for success through training programs, modernization efforts, and support systems.

Emirates Development Bank reiterates its commitment to UAE food security.

The event, which will take shape in Dubai from September 20 to 21, 2023, brings together significant regional and global actors in the food business to support the food sector’s sustainable future in the MENA region.
United Arab Emirates: Dubai The 5th yearly Future Food Forum is being attended by Emirati the Development Bank , which is the primary financial driver of the UAE’s economic growth and industrial innovation, demonstrating its dedication to the country’s food security.

The event, which will take place in the city of Dubai from September 20 to 21, 2023, brings together significant regional and global actors in the food business to support the food sector’s sustainable future in the MENA region.

One of the EDB’s five priority sectors, food security is crucial to the UAE’s ambitions for economic diversification and national growth. The Bank offers considerable monetary assistance as well as specialized solutions to improve regional tech-driven food production. To inject much-needed money into the agritech sector, EDB recently introduced a special AgriTech Loans Program. The initiative intends to offer crucial assistance to regional manufacturers, farmers, agricultural companies, and food-related projects in the form of favorable, longer-term loans with tenors up to AED5 million.

According to Ahmed Al Naqbi, the CEO of Uae Development Bank, “food security is at the top of our priority as the development bank for the UAE and a crucial economic engine driving national economic development. We want to help the United Arab Emirates National Food Security Program 2051 achieve its goals by providing increased financial support to firms, providing specialized agritech loans, forming alliances with start-ups, and working with other important players. Our actions are a reflection of our dedication to strengthening the nation’s agricultural sectors and capacity for food production. allowing the UAE to lead the region in both industries.

“We can showcase our flexible finance offerings to the appropriate audience on the Future Food Forum.Additionally, we are eager to learn more about the present and foreseeable challenges that the industry of food security faces and to urge for increased cooperation among government stakeholders, regional producers, and value-added resellers, which is essential for a healthy food ecosystem.

support the National Food Safety Strategy 2051 of the UAE and encourage the adoption of cutting-edge farming methods and technologies. EDB has a number of collaborations in place. Among them is a collaboration with the Entrepreneurial Nation project of the United Arab Emirates Ministry of Economy to promote the Smart Agriculture Global Innovation Challenge, an initiative that aims to maximize the digitalisation of agriculture for businesses operating in the UAE and around the world.

Additionally, EDB and Food Tech Valley have a contract in place for EDB to offer financial assistance to businesses engaged in the initiative. Upcoming clean technology-based agricultural and food goods are developed in Food Tech Valley, a center for innovation. In an effort to promote agritech entrepreneurship and improve the food security of the UAE, EDB has also entered into a cooperation with the country’s Ministry of Climate Change and the Environment (MOCCAE) to establish a program that will provide funding solutions to contemporary agricultural SMEs and startups.

EDB has an obligation to authorize AED30 billion in funding support to 13,500 businesses within its five priority sectors, which include food security, renewable energy, manufacturing, technology, and healthcare. Aligned with the government’s objectives, EDB continues to fulfill its goal of promoting a healthy, environmentally friendly, and self-reliant economy.

UAE will increase the economic contribution of the food and agriculture industry by $10 billion

According to Economy Minister Abdulla bin Touq, it also intends to finance new projects and generate 20,000 employment over the following five years.
In order to increase food security in the nation, the UAE plans to increase the economic contribution of food and agriculture by $10 billion and generate 20,000 new employment over the course of the next five years, according to the Minister of Economy.

Abdulla bin Touq said at the Future Food Forum in Dubai, “With a growing population, food security assuming the highest priority, the UAE is doing well on this front and was on top of the global food security index 2022 compared to other Mena counterparts, but the challenges for food in these uncertain times are real and present.

However, he claimed that the sector’s “resilience and adaptability” enable it to successfully deal with these difficulties.

Additionally, Mr. bin Touq unveiled seven key pillars to transform the food and agriculture industries, emphasizing domestic innovation, a UAE-first mindset in society and the food supply chain, and providing farmers with the support and tools they need to make their nation a global leader in sustainable agriculture.

Through initiatives to foster talent and innovation, the first pillar aims to ensure that the next generation of agricultural disruptors is local.

The second goal is to establish the UAE as a global regulatory powerhouse to guarantee that goods are of a higher caliber and are acknowledged on a global scale.

The third prioritizes domestic production and lessens reliance on imports in order to foster a UAE-first culture throughout the entire food value chain, while the fourth focuses on providing adequate finance to industry participants.

“Access to funding is why people grow, industries evolve, and our strategy will look into securing funding and support,” Mr. bin Touq added.

This takes us to our fifth pillar, which is to nurture innovation with top-tier R&D innovation because it is the basis of advancement. To spur transformation, we will offer top-notch research and development programs.

By establishing pathways for all stakeholders in agriculture, the UAE will also concentrate on helping players to diversify and get access to new markets.
The UAE is encouraging the expansion of a number of businesses, including food and agriculture as well as other non-oil sectors, in an effort to diversify its economy away from the oil sector.

By 2051, the UAE should be ranked first in the world for food security, according to the National Food Security Strategy.

The strategy also intends to develop the following generation of farmers.

It lays out strategies for creating a comprehensive national system focused on advancing local production while permitting sustainable food production using contemporary technologies.

A significant portion of the UAE’s overall trade is made up of food items, making it one of the most significant hubs for global food logistics.

Food commerce reached Dh130 billion ($35.4 billion) in 2022, an increase of 24% from 2021.

The government-owned lender Emirates Development Bank, which finances the UAE’s key industries, launched its AgTech loans program earlier this year with a budgetary commitment of Dh100 million to the nation’s food security sector.

According to EDB at the time, the program aims to expand the country’s agricultural industry in line with the UAE’s aspirations to lead the world in agricultural innovation.

It will target farmers, regional producers, technology companies, equipment manufacturers, and other players in the ecosystem that supports agriculture.

The program offers medium-term loans or working capital sums of up to Dh5 million with “competitive rates” and a long tenor of 10 years. It also offers capital expenditure and working capital financing.

UAE awards Yahsat a $5.1 billion contract for satellite capacity and services.

Yahsat, also known as Al Yah Satellite Communications, announced on Friday that the UAE has given its government services arm a Dh18.7 billion ($5.1 billion) 17-year services mandate to offer satellite capacity and managed services.

The agreement includes services currently covered by a different contract for ground segment satellite systems and terminal operations, maintenance, and technology management.

Two current agreements will be replaced by the mandate when they expire in November and December of 2026, respectively.

Multi-mission satellite services are provided by Yahsat, a subsidiary of Mubadala Investment Company, the sovereign investment arm of Abu Dhabi, in more than 150 nations in Europe, the Middle East, Africa, South America, Asia, and Australasia.

As part of the new contract with the UAE government, Yahsat will continue to operate its two existing satellites, Al Yah 1 and Al Yah 2, as well as two further satellites, Al Yah 4 (AY4) and Al Yah 5 (AY5), which are scheduled to be launched in 2027 and 2028, respectively.

“This award is a testament to our long-standing cooperation with the government because it will allow us to provide the government with innovative, cutting-edge technologies that will complement our current fleet of Al Yah 4 and Al Yah 5 satellites. are not currently possible.

According to the company, “The performance of the new satellites is expected to significantly surpass current industry capabilities, including capacity, coverage, and flexibility, allowing us to offer a wide range of next-generation applications to our end user.”

The new mandate stretches backlog well through 2040 and raises Yahsat’s contracted future revenue to Dh25.7 billion, more than 16 times its 2022 annual revenue. It also improves the company’s future cash flow.

Yahsat’s group chief executive Ali Al Hashemi declared, “This is a new chapter in Yahsat’s momentous journey… our financial position has never been stronger.”

“We remain optimistic about offering the government and our customers a broader, more diverse, and cutting-edge solutions portfolio.”

Yahsat, which is listed on the Abu Dhabi Securities Exchange, stated last month that the success of its infrastructure sector had helped it increase first-half earnings by 5%. According to the corporation, normalized earnings for the six-month period ending in June increased to $48 million.

Yahsat and Airbus agreed to build AY4 and AY5 in June after signing a contract.

According to the firm, Yahsat will use its own funds, as well as other possible funding methods and a $1 billion government advance payment to be received in 2024, to pay for the AY4 and AY5 procurement, which includes the spacecraft, ground segment infrastructure, launch, and insurance.

With its current fleet of five satellites, the company can now reach more than 80% of the world’s population, making it possible to provide mobility solutions, broadcasting, and other vital communications services.

A national satellite remote sensing and Earth observation capability-building space initiative was launched in May by Yahsat and Bayanat, a producer of geospatial data goods and services.

In a statement to the ADX at the time, Bayanat stated that the space program will search for revenue opportunities in the regional and international Earth observation market.

Oracle’s cloud service in the UAE and Saudi Arabia is probably going to get better.

Oracle has plans to add more cloud regions in Europe, the Middle East, and Africa, with the UAE and Saudi Arabia leading contenders thanks to their rapid adoption of the technology, according to the company’s top regional executive. High digital adoption rates and a strong government push are attractive drivers for growth, the executive claims.

The two largest economies in the Arab world also stand out because of the support given to innovation by their governments, according to Richard Smith, executive vice president of technology for Oracle’s Emea region, who spoke with The National.

“Across Emea, we have priorities. On the other hand, [the UAE and Saudi Arabia] are unquestionably very high growth regions,” he said on Wednesday in Las Vegas, outside the Oracle CloudWorld convention.

“Government agendas for digitisation are significant drivers for cloud adoption, which is one of the things that is quite powerful in the region.

And if you look at Saudi Arabia or the United Arab Emirates, everyone talks about social and citizen services, which is what is causing the cloud to be adopted and deployed so quickly.
According to Mr. Smith, Texas-based Oracle continues to make “very, very big” investments to expand the capacity of its data centers while making sure that these investments are in line with local social, governmental, and security goals.

Making sure that the alliances we are forming are in line with the national ambitions that many of those countries have is one of the main obstacles, not the opportunity itself.

The usage of cloud technology is expanding in the Middle East as young consumers’ interest in technology grows and the digital landscape changes.

This has encouraged international cloud service providers to take advantage of the region’s potential, particularly in the UAE and Saudi Arabia.

As part of their ambitions for economic diversification, the two nations are placing a lot of emphasis on technology and innovation.

A total of five Oracle cloud regions will eventually be shared by them.

A cloud region is an area that contains a cloud data center, which is a physical facility that holds the IT infrastructure needed to operate applications and related services as well as manage and store relevant data.

The first cloud area in the Middle East, which will open in Jeddah in 2020, was welcomed by the monarchy, while a second cloud zone in Riyadh was also announced at the Leap technology conference earlier this year. According to chief information officer Jae Evans, a third of the future metropolis of Neom will go live “soon.”

The cloud zones in Dubai and Abu Dhabi got going in September 2020 and November 2021, respectively.

A quarter of Oracle’s 45 public cloud regions, spread over 23 countries, are in the Middle East.

Other international giants beyond Oracle have opened cloud and data centers in the Middle East, including Microsoft, Amazon, IBM, and Alibaba Cloud.

In terms of acceptance and development, the region is “certainly among some of the fastest in the world.”

To guarantee that services meet needs, Oracle maintains tight connections with regional governments.
For instance, the business collaborates “very closely” with Saudi Arabia’s cybersecurity agency before the issuance of new legislation.

So that we can comprehend how they think and what they want, Mr. Smith added.

“A joint effort of that nature is really effective. And I do observe a significant desire in the Middle East to use that strategy. Other nations can differ slightly from ours.

According to Cherian Varghese, senior vice president of technology for small and medium businesses at Oracle, the company’s cloud computing services are also advantageous to these businesses, who make up more than a quarter of its clients in Emea.

The company has about 315,000 SMB customers around the world.

Citizens of Saudi Arabia who are prepared to “pay more” for sustainable broadband

In comparison to necessities like water and electricity, 91 percent of Saudi respondents now classify broadband as “critical national infrastructure,” above EMEA averages.
Consumer expectations have changed, according to the most recent Cisco Broadband Survey, which included 2,000 Saudi Arabian respondents. This marks the beginning of a significant change in the Internet connectivity industry.

Consumers in the kingdom are reassessing how much they rely on the Internet, juggling their desire for dependability and speed with the growing demands of environmental consciousness and the emergence of the Internet of Things (IoT), which connects everything from smart cars to household appliances.

Consumer broadband preferences in Saudi Arabia are influenced by sustainability
A consensus has emerged as a result of this transition, with 91 percent of Saudi respondents now classifying internet as “critical national infrastructure,” equating it with necessities like water and electricity and exceeding EMEA averages.
The rise of sustainability as a key influence on consumer decisions is a prominent feature of this revolutionary environment.

The younger group, those in Saudi Arabia between the ages of 18 and 24, has the highest level of anxiety, at 73%, and has expressed concerns about the carbon footprint of their broadband at a startling 65 percent of consumers.

Additionally, 92 percent of respondents in the kingdom indicated that they would be willing to pay more for sustainable broadband, with almost a quarter saying they would be willing to pay more than double that amount.

Our survey has shown that Saudi Arabian consumers are becoming more conscious of the environmental impact of technology. This is consistent with KSA efforts to create a more prosperous and sustainable society and represents a cutting-edge strategy to advance sustainability in the nation, according to Salman Faqeeh, Managing Director of Cisco Saudi Arabia.

“In the modern world, it is more important than ever for digital transformation to cooperate with sustainability. At Cisco, we think the tech sector has a special chance to drive the dual transition to a digital and green future.

The need for processing power and bandwidth to handle the enormous amounts of created data is growing as the IoT age develops.
More than half of Saudi Internet users use their connections primarily for social media interaction (58%) followed by video streaming and gaming (57%) and online reading, browsing, or shopping (53%) activities.

In Saudi Arabia, respondents are increasingly integrating a range of connected devices into their home Internet services, including smart lights (29 percent), home appliances (30 percent), and home entertainment systems (54 percent). This evolution has also ushered in a preference for a “smarter” digital life.

UAE iPhone 15: Long lines of customers at Dubai Mall; closed Apple shop

Although hundreds of people flocked to the store the night before the new model’s introduction, it was supposed to go on sale on Friday.
A day before the new iPhone 15 unveiling, hundreds of people started lining up outside the Apple store in the Dubai Mall, so security guards closed the entrance.

On Friday, September 22, the iPhone 15 is expected to go on sale in a number of nations, including the UAE.
At the mall, a security guard advised eager customers to make reservations online or visit at a later time. Tomorrow will be a huge day, so we’re getting ready. The shop is currently not open to customers. The security guard assured team KT, “We are making sure everyone is safe and at ease.

Many locals were anxiously down the minutes until they could purchase the new model. Aziz Karimova, an expatriate from Uzbekistan, arrived at the mall as early as 4 p.m. to find out how he might get his pre-ordered phone. “I just relocated to Dubai, so I don’t know how things are over there. I traveled to the Dubai Mall after viewing a few films there, said Karimova.
“Since I’ve always been an Apple fan, I was able to reserve the phone on the first day. According to the crowd today, I believe I must arrive early the next day for the phone, Karimova continued.

The iPhone 15 was first unveiled on September 13 and contains a number of distinctive features, including as a 48MP main camera and a titanium body.

Among the many locals who attended the mall were hundreds of Apple fans like Ahmed Sufyan. Although Sufyan, an Egyptian expat working as a marketing professional, had only recently arrived at the mall, “the crowd made me believe that they are giving out the phones a day before,” he claimed.

Sufyan stated, “I’ve already made a pre-order, and the delivery is planned for September 27.
The days leading up to the new model’s release have seen a tremendous amount of talk and enthusiasm. Visitors from the Northern Emirates who were in Dubai want to stay at relatives’ homes overnight and visit the mall the next morning.

Lebanese realtor Badr Sameer was in Dubai Mall when the enormous crowd astounded him. It was similar to a festival. “Only during festivals have I ever seen such crowds at the mall, and I frequent it frequently,” remarked Badr.