Beautyworld Middle East 2024 has captivated Dubai with its largest-ever lineup, bringing together global beauty leaders, innovative startups, and influential personalities from around the world.
As the go-to beauty and wellness trade event in the Middle East, Beautyworld’s 28th edition is offering an exciting mix of education and inspiration over three impactful days at the Dubai World Trade Centre.
The signature scent competition
The popular Signature Scent competition returns, inviting 15 international fragrance houses to craft a scent that embodies Beautyworld Middle East 2024.
Using the cutting-edge Airparfum® technology, attendees will be able to sample each fragrance in a “dry” format-an innovative experience that avoids sensory overload while letting visitors vote for their favourite scent.
Beauty beginnings
Launched this year, Beauty Beginnings is a discovery zone showcasing emerging brands entering the Mena market. Created in partnership with the International Luxury Brand Consultancy, this area will spotlight hand-picked startups and SMEs, showcasing cutting-edge products, new concepts, and rising talent.
The ‘Next in Beauty’ Conference
With 24 free sessions and over 50 speakers, the ‘Next in Beauty’ Conference is the educational heart of Beautyworld 2024. Industry leaders will discuss beauty’s biggest trends and market intelligence while diving into topics like sustainable practices, wellness innovations, and regional market growth.
