Skincare is not just skin deep. Picture this: somewhere in the corner of a lab, a human finds the solution for a particular skincare problem. The idea travels through years of research, testing and approvals, finally arriving in the form of a finished product, be it a tube, a bottle or any other form of packaging.
Then begins arguably the most important phase in the journey: the art of persuasion. Millions are thrown into the process; people are courted in more and more unique ways. Each iteration of its ad, each press piece, each time the brand name is repeated on the radio, each time an expert recommends it to somebody and each time that somebody recommends it to someone, this art is at work to ensure that the product gets tried by that most elusive of all targets: the buyer.
Now add Artificial Intelligence (AI) as a formidable breaker of that well-honed chain, driven by a singular purpose: to prove that it can think and judge as well as humans, if not better than.
If you ask 38-year-old Indian entrepreneur and resident of Dubai Sohini Datta, it is doing a pretty great job when it comes to ensuring her skin stays healthy. “I have never ever had (this experience) with skincare in my life. Pre-ChatGPT, I used to be a humongous TikTok researcher, as it is also great in recommending skincare, and I picked a lot of products from there. But nothing in my life has made as dramatic a difference as products recommended by ChatGPT,” she exclaims.
As an avid user of ChatGPT, Datta decided to give it a go for her skincare routine a couple of months ago and has not looked back. “ChatGPT is part of my daily life. That is, I use it for multiple things, right? Whether it’s recipes, whether it’s therapy, whether it’s even tarot. For skincare, it was during a time that I was going to rebuy a lot of stuff, because it was just that month when things had finished. And before rebuying, I happened to ask ChatGPT about the products I used. I told it, this is my life. This is my routine. This is my skin. What would you recommend? And then we, ChatGPT and I, worked on it for like an hour to kind of refine it and the products were then selected.”
