The airline from Abu Dhabi wants to increase its appeal to tourists from India.
Bollywood actress Katrina Kaif has been appointed as Etihad Airways’ newest brand ambassador.
According to a Tuesday announcement by Etihad, the move comes as the Abu Dhabi carrier increases its footprint in the Indian market.
One of the highest-paid actresses in India, Kaif says, “I am happy to be returning with Etihad Airways, a company synonymous with world-class travel experiences.
“I am thrilled to be a member of a team that seeks to develop thoughtful bonds and enduring experiences. I’m excited to represent Etihad and share in their journey.
The actress will appear in Etihad’s advertising videos as a result of the new agreement.
The first advertisement for the campaign, released on Tuesday, has Kaif traveling on the airline’s newest A350 aircraft while showcasing the cabin’s opulent features, including dining ware by Armani/Casa.
Etihad affirms this in the 46-second Bollywood-styled clip that Kaif released with her 76 million Instagram followers. “Etihad believes in going the extra mile,” she says.
The actress has previously collaborated with the Abu Dhabi airline; in 2010 she was a part of a number of their advertising campaigns.
With the help of the collaboration, Etihad intends to increase its appeal to travelers from India.
Amina Taher, vice president of brand, marketing, and sponsorship at Etihad, said: “With [Kaif’s] amazing journey and recognition worldwide, we’re not only demonstrating Etihad’s offerings, but also fostering genuine relationships that genuinely resonate with Indian travelers and celebrating our commitment to India.
Currently, Etihad offers flights to eight Indian cities.