The action aims to make it possible for nearby farmers to showcase and sell their seasonally fresh fruit and goods to clients directly.
The Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) and consumer technology holding company Astra Tech said on Thursday that they had organized a session to educate authorized local farmers to the Botim ultra app’s e-store.
The action aims to make it possible for nearby farmers to showcase and sell their seasonal fresh fruit and goods to clients directly.
Local farmers will be able to greatly increase the online presence and accessibility of their business thanks to the Botim ultra app’s large user base of over 8 million people in the UAE.
According to a media release from Astra Tech, the app’s sophisticated financial skills will allow farmers to embrace digital transformation, adapt new strategies for marketing and distribution, and get access to a variety of practical and cashless payment methods.
According to Abdallah Abu Sheikh, founder of Astra Tech and CEO of Botim, the company will be providing regional farmers in the UAE with digital tools to boost their online presence and reach, getting them closer to their clients and the millions of app users by utilizing the Botim ultra app as a platform.
By giving farmers data and insights that will help them better understand and serve their consumers, the introduction of digital tools in agriculture has the potential to revolutionize established processes, the author claimed.
The Ministry of Climate Change and Environment recently revealed data showing that the UAE has 38,000 active farms, demonstrating tremendous potential.
Farmers in the UAE have a chance online
The Botim extreme app is ready to generate a vibrant and active market, creating a revolutionary ecosystem that unites farmers and customers in the nation.
In just three easy steps, eligible licensed local farmers in the UAE will be eligible to create their own online brand on the Botim e-store and benefit from the 24-hour settlement of payments policy and in-app marketing assistance. Through the companies’ cooperation with Aramex, local farmers can also request logistical assistance for the delivery of their goods.