As global luxury faces winds against key markets such as China, already measure that consumer behavior changes to value behaviors, digital experiences first, a new retail technology player is emerging in Dubai to meet that moment.
Pass a courseThe first in the region Flash Premium sales platform, just by invitationHe has raised about AED 2 million (USD $ 550,000) In funds prior to regional technological investors seeds. Its ambition: create a new channel for luxury and premium brands to grow in the Middle East, with total control, integrity of the brand and performance of the next level.
While inspiring European models such as VEEPEE (valued at more than 4 billion euros) And shout in the United States, Hushday is It is not a copy. It’s a GCC-First modelLocally built for brands and consumers who expect more: exclusivity, experience and execution.
“We are not here to stop an inventory problem after Covid,” he says Jennifer Cohen SolalCEO and co -founder. “We are here to open a new and scalable route for growth brands that wish to reach a younger digital audience, sensitive to prices, without damaging its capital. The demand is here. The region is ready.”
A private sales model created for today’s reality
Unlike traditional points of sale or mass discount platforms, Hushday was designed as a Strategic distribution layerWhere brands can activate cured drops in a high -branded brand high conversion, and take advantage of the new public and valuable audiences in the process.
The platform has already Signed boxes or brands – From regional players to global names, and offers total control over prices, visibility and inventory strategy. Brands receive real -time analysis, customer knowledge and dedicated incorporation support.
“It’s just about clarifying stock,” he adds Jean Thillaye du BoullayCOO and former Carrefour executive. “It is about reaching a new audience with a purpose, and converting each campaign into income and retention. From healing to delivery, we handle the complete experience with precision and speed.”
A cured experience for customers, with access to the nucleus
Hushday operates in a Reference Solo ModelGranting invited members access to Limited time sales Through fashion, beauty, accessories, electronics, home and leisure. Each fall is personalized, mobile first and designed to create a feeling of rarity and emotion.
With up 50 flash sales per monthLoyalty rewards and recommendations with AI, the experience is built to convert while reinforcing the convenience.
“For our users, it’s not about discounts. It’s about access,” he says Riad DjabriCTO and former engineering leader in Doctolib. “We use technology to make the experience smarter: more personal, more fluid and more rewarding. Our goal is to convert each sale flash into something that feels personalized, non -transactional.”
Hushday stands out not only for its unique format, but also for how sewing is aligned with the pulse, needs and ambitions of the regions. Based in Dubai and backed by local technological investors, the platform is designed for the Gulf, which offers a deeply relevant and timely retail experience. In the nucleus of its operations there is a third -party logistics system (3PL) totally robotized, ensuring the efficiency and excellence of extreme to extreme throughout the region. With the premium market out of the GCC price that is expected to reach the $ 6 billion, Hushday is intervening with a bold, native and safe brand that is specifically designed for this market broper of the Global Play Books Outdates. “We are not replicating what worked in Europe 10 years ago,” says Jennifer Cohen Solal. “We are building what the Middle East needs now, with its own codes, rhythm and expectations. And we are doing it on a scale.” After launching in the EAU this month, the company is already looking at a rapid expansion in Saudi Arabia, Qatar and Kuwait, with the intention of taking advantage of the mass regional demand of an intelligent and high quality retail trade.
Meet the founders
Hushday founding team combines a deep experience in Fashion, Electronic Commerce, Technology and Operations—With a high growth business scale history in Europe and the Middle East.
Jennifer Cohen Solal – CEO
With 15 years of experience in electronic commerce, Jennifer has performed leadership functions as marketing director for the main fashion and technology brands, including some of the main private sales platforms in Europe. Before launching Hushday, he founded one of the new most commented food companies in Paris, a first digital brand that reinvented the world of the French potato and was news for its daring concept directed by chefs.
“We do not believe in waste. We believe in reactivation. That is the future of retail trade.”
Jean Thillaye du Boullay – Coo
An expert in retail and logistics, Jean spent a decade in Carrefour and Majid al Futaim, managing more than 1b AED in the annual turnover and the main large -scale digital transformations. In Hushday, the commercial and operational engine is driving with an approach to excellence, cost control and scale.
“Our role is to create a win-win channel: an out-of-price destination where brands can erase the inventory without damaging their image, while customers access covers covered at exceptional value. It is based on confidence, desireability and perfect.” “
Riad Djabri – Cto
Riad is a former engineering protagonist in DoctorateOne of the best unicorns in France. With a strong product and experience in technology, it is now conducting Hushday’s vision to become the next -generation retail platform for the CCG.
“Our ambition is to build a technological platform that evolves with the brands to which we serve to integrate AI, circularity and ideas in real time to create a more intelligent and more sustainable way to sell luxury. But we are equally focused on the most -free experiment and experiment for seams for the people who matter most.
