PCP means an adequate promotion of the company. Some promote that it is the end of the optimization of search engines (SEO). Is it really? No, and this article tells you why.
At first there was Pagerank
“Tell me who your friends are and I will tell you who you are,” he said FileGoogle’s First-Extra Classification Algorithm for search engine results (SERPS) pages.
Your confidence marketing agency in Dubai can inform you more about the specific variables that formed this search classification algorithm. For now, remember this. In essence, Pagerank was a function of recoil link analysis.
He scored and classified websites based on how many incoming links they obtained from high quality websites. The higher the number of good reputation websites that recognize it with a backward, more credible and legitimate link will seem to Google. The most credible and legitimate Google considered it, the highest it went up to the SERP classification.
It was a game or “tell me who your friends are,” he played in the style of Google.
The underlying principle made sense, of course. It is the same reference brand, celebrities to support them.
People of high prestige and high status that support a brand can increase their confidence in that brand. Similarly, The high -ranking and high authority sites that link a website increases Google’s confidence on a website.
Why a new approach is needed
The setback links always have a classification factor in the search, so you cannot blame SEO specialists to put a lot of stock in setback links. Today’s SEO (and yesterday) grew by learning that while the content is the king, the setback links are queen, and they were playing chess, no game of Thrones.
However, in your search To generate more recoil links, some came to the purchase of “authority” domains expired On which to insert setback links for customer websites. Others paid the locations of the links in Farm link. There were also those who Wrapped in spam Forums and comments threads.
They crossed a line and obtained the spirit of Pagerank and each update of the search classification algorithm that Google has implemented.
Bad movement.
Each search algorithm never created had one objective: To help users of search engines to quickly find the information they need somewhere in the World Web World interconnected.
Operationalize this meant doing a assumption. When many websites connect to a website, that website must have valuable information In it worth sharing and linking to.
According to this logic, the more recoil links have a website, the greater its range. After all, it has all these setback links because or its useful and valuable content. Good?
Mistaken. This assumption would have hero water if everyone remained honest and linked only to websites that really sacrificed the value.
Whenever People started playing the systemThe algorithm failed. The construction practices of black hat links generated setback links for websites, regardless of relevance and credibility.
This obviously He denied and broke the previously natural association between the number of setback links and the value of a website. It was the beginning of the end of the setback links.
Does the backward bonds still matter? Sure. However, They are no longer the Be-Lall and End ranking.
Rehenfoque in the value
There is a silver lining to this dark cloud. Return to the beginning, particularly why – Memorando The Hows -o PageRank and each classification algorithm that once was.
Google told Backlinks because they were a measure of the value of the site. Therefore, a new approach to the backward requires the use of setback links to prove the value.
Avoid artificially improving a website link profile with setback links that were made for search engines. Instead, Get to obtain setback links that can send real traffic to your website.
That’s what PCP marketing is about.
PCP marketing: the best approach to build the link profile of your website
Here is the answer to the question raised at the beginning of this article. No, PCP marketing is not the new SEO. It does not do it or replace SEO, but it improves it.
PCP marketing is a new form of link construction, and has the power to restore Google’s faith in its setback links.
In PCP marketing, setback links are more than a tracker trackers of crumbs that follow a website. They are bridges that drive warm bodies, that is, traffic, to their website.
PCP marketing activities
Examples of PCP marketing activities include off -line events such as contests, marathons, hackatones, community training, charity units and workshops.
You can also publish feasibility studies, reports, white documents and expert residents.
You can also make digital tools, such as calculators, readers and templates, which people will want to share.
Just remember: any activity or project that can obtain setback links that induce clicks fall under the domain of PCP marketing. Anything that sacrifices the value can be PCP marketing.
It is this value that leads a website or an online publication to cover its activity or project and include a link to its website. Result: Want a setback link.
It is this value that drives those who have read the article or publish to click on the link. Result: You gain traffic.
Ready to win the backward ties traffic?
The setback links always had credibility and legitimacy indicators of the legs. Over the years, its value has been eroded for artificial link construction strategies.
This is the reason why Google has begun to qualify its recoil requirements with traffic. The new objective of the recoil light: gain backward links that refer traffic. As? Proper promotion of PCP company or marketing.
Your digital marketing agency in Dubai can tell you more.
