Daleel, the personalized financial market in the Middle East, has revealed the results of an independent survey on the financial behavior of the EAU. He found that 94% of respondents now have a personal bank account, which marks a significant leap of 85% in 2021 (World Bank Global Dandex Base). This increase in financial inclusion would put EAU at the upper levels of banking, along with the United States.
PK Shrivastava, CEO of Daleel, said: “More people who ever have access to a personal bank account in the EAU, demonstrating the success of the EU 2031 EAU Vision and Digital Economics strategy, towards digital transformation and financial inclusion.
We wanted to understand how people use financial services, from initial research in different products, to the level of confidence in their elections. It is very positive that there is such a high level of financial adoption, while there is still a great opportunity for more personalized products instead of “unique size”. “
The survey was conducted by a third -party researcher (Yougov), in a representative proportion of residents of the EAU.
Almost two thirds of bank accounts were happy and safe in their personal bank accounts. However, More than three quarters (76%) lacked confidence in one or more of their financial products. The survey found:
- 65% of the mortgage holders doubted that they had the best plan, 62% lacked confidence in their personal or car loans, 50% were not sure of their credit card selection
- Women surveyed twice as probabilities never to review their financial products that men
- Nine out of 10 people periodically review and change their financial products, with a similar number open to more personalized financial options
- Eight out of 10 emiris make sure they verify their financial products every year, the most frequent among all demography and nationalities surveyed
“Consumers need the correct information presented in a clear way that the technical jargon is going through. Financial products do not need to be so complicated or difficult to understand. This year, finance in the EAU will adopt greater transparency and customization, consumers can make faster and more informed decisions and, ultimate “,”, “,”, “,”. saying Ridaa Shah, Coo in Daleel.
Daleel was founded in Bahrain and launched in the EAU in the first quarter, in a ceremony at the market support center of the Cemea de Visa region in Dubai. The financial platform is backed by main names that include visa, flat6labs and salica.
For more information, visit Daleel’s website at www.getdaleel.com/news and download Get Daleel through Google Play and Apple application stores.
