- Actor-cum-model and the “Dubai Boy”-fame Shreyas Mehta’s high-street designer brand ‘Flashmob Nation’ was launched at the Dubai Design District, marking the dawn of homegrown labels in the city’s flourishing textile and cosmopolitan culture
Dubai, UAE: Flashmob Nation, a high-street designer brand led by Dubai-based actor-cum-model Shreyas Mehta, was launched at the Design District, on 12th March, with great fanfare. The launch of a local high-street designer brand, Flashmob Nation, coincides with a unique juncture when the city is shaping a unique textile and cosmopolitan identity globally.
Actor and model of the “Dubai Boy” fame, Shreyas Mehta is the brains behind Flashmob Nation, which he regards as a product of his decade-long work experience as a buyer and a lifelong desire to launch a label that empowers people in more ways than one. A well-timed launch, Flashmob Nation garnered an overwhelming and positive response from industry stalwarts and attendees. The brand frenzy carried over to the glittering after-party as well.
“The launch of Flashmob Nation at Dubai Design District was special because of what we aim to achieve: A high-street designer brand that the city can call its own. My sincere gratitude to everyone who was part of this ambitious vision from the get-go. Your unconditional support, word-of-mouth efforts, and patronage turned this vision into a grand reality,” expressed Shreyas Mehta, who recently starred in Bravo TV’s popular reality show ‘Love Without Borders’.
A unisex brand with sartorial excellence and a strong sense of cosmopolitanism, Flashmob Nation has announced itself with diverse offerings. Its entire portfolio of dresses, t-shirts, partywear, denim, tracksuits, and more exhibit only a few uniformities: Premium material, eye-catching design, and an unapologetic sense of fashion. The inaugural collections include a bohemian ensemble called the ‘Snob Society’ and a fit-for-purpose set named the ‘Party Criminal’.
Sequin-heavy apparel dominates the collections with its exquisite attribute, bearing the stand-out promise of Flashmob Nation. From one-shoulder bodycon and mini dresses to contemporary crop tops to eccentric oversized jackets, sequin is the staple. Carefree clubbing is embodied by zip-up and buttoned co-ord sets in outlandish silver tones and solid colours. Shine-finish belted coats, faux fur corset tops, embellished denim, and vintage black blazers are not just party outfits but party starters in their own right.
“Creative expression meets high-street fashion in our inaugural collections. We have drawn eclectic influences before designing them, be it reinterpreting the bygone textile culture or pushing the boundaries of contemporary fashion. The core objective of Flashmob Nation is stylistic liberation; not to box itself within existing fashion paradigms,” added Mehta.
His beliefs are best exemplified by avant-garde options such as distressed t-shirts and embroidered collars and cuffs in plain shirts and flamboyant “shackets”. And for those who seek modern minimalism, Flashmob Nation strikes a chord with its “Basic” collection of co-ord sets of hoodies and trousers. The inclusiveness, Mehta says, will always be the defining spirit of Flashmob Nation — Dubai’s all-new homegrown high-street designer brand.
About Shreyas Mehta
Born in Mumbai and bred in Dubai, Shreyas Mehta is a model-cum-actor whose approach to life and career is rooted in a culture of discipline, hard work, and relentless pursuit of excellence — qualities he brought to the screen in his breakthrough role in Bravo TV’s ‘Love Without Borders’. In the hit series, Shreyas instantly struck a chord with the global audience for his screen persona and for truly embodying the multicultural spirit of Dubai. Like many success stories in Dubai, Shreyas’ journey began with robust academic credentials.
The unique combination of an undergraduate degree in mass media and postgraduation in fashion design first led Shreyas to Twenty4, a brand where he honed his skills and excelled in the Buyer role. It didn’t take long for Shreyas to emerge as the face of leading brands, feature in several advertisements and major fashion weeks like IIJW, model for sought-after fashion designers, and bag many accolades, including the Tassel Designers Award 2013.
While building on the success of ‘Love Without Borders’ and advancing his career in the entertainment industry, Shreyas Mehta is gearing up for the launch of his own fashion label, which represents a blend of his strong creative streak, academic knowledge, and diverse cultural experiences spanning Middle Eastern, Indian and Western design influences.