Alwazna Falah, widely known as Wazna Falah, is an Emirati entrepreneur, protocol expert, and influential mentor. As co‑founder and President of VIP & Protocol Events Management (VPM UAE), she specializes in orchestrating high‑profile and culturally significant events while uplifting Emirati women into leadership roles. Through her vision, Wazna merges tradition and progress, shaping a generation of leaders grounded in cultural authenticity and global ambition.
A Journey Rooted in Resilience
Wazna’s story begins with humble origins and disciplined perseverance. Instead of shying away from limitations, she embraced each obstacle as a stepping stone toward self‑growth, a mindset that would define her professional journey. Encouraged by early challenges, she cultivated tenacity, adaptability, and a commitment to lifelong learning, qualities that fueled her march into entrepreneurship.
Founding VIP & Protocol: Cultural Respect Meets Excellence
In February 2019, Wazna and her co‑founder Badreya Al‑Mutawa launched VIP & Protocol Events Management, the UAE’s first all‑Emirati agency dedicated to high‑profile event planning infused with cultural authenticity dbwc.ae. Their mission: to reshape the sector by training and empowering Emirati talents, protocol officers who are steeped in both global etiquette and UAE heritage.
The company operates across four key verticals:
- VIP event planning— coordinating everything from conferences and royal weddings to state dinners.
- Luxury travel assistance—ensuring VIPs experience the UAE with grace and comfort.
- Protocol training institute—teaching discipline, diplomacy, and etiquette drawn from renowned international schools.
- Style and cultural advisory—guiding both nationals and visitors to dress and behave in culturally appropriate ways at prestigious events.
By combining Emirati identity with international standards, VIP & Protocol not only hosts events, it sends a powerful message about the UAE’s values and professionalism.
Empowerment Through Education and Mentorship
Wazna believes that leadership is nurtured through guidance. She consistently emphasizes mentorship, networking, and confidence-building, particularly for women overcoming societal barriers. Through VPM UAE, she cultivates spaces where Emirati women can share knowledge, shape networks, and thrive in male‑dominated sectors.
Her platform also offers motivational content and practical tools—showing women how to step confidently into entrepreneurial roles, negotiate effectively, and build teams. The ripple effect of this approach has created a supportive ecosystem in which women feel empowered to challenge norms and excel.
Cultural Diplomacy in Action
Wazna and her team serve as cultural diplomats. Protocol officers under her guidance excel at understanding guests’ backgrounds, inquiring about preferences, customs, and avoiding cultural missteps, bringing true warmth and respect to every interaction.
These practices are not simply logistical; they reflect the UAE’s National Agenda for Emiratization, aiming to insert Emirati cultural understanding into global event standards. Her commitment to cultural integrity has earned VIP & Protocol a leadership reputation, even during challenging times like the COVID‑19 pandemic, when they adapted without losing momentum.
From Local Vision to Global Inspiration
While rooted in Emirati culture, Wazna’s work transcends regional boundaries. By upholding universal values, trust, respect, dignity, she connects Emirati professionals with international clients. Wazna’s strategies underscore the importance of strong intercultural relationships in an increasingly globalized world .
Her voice on social media amplifies her mission: Instagram and public speaking platforms feature her insights on diplomacy, entrepreneurship, and self‑confidence, sparking a wave of inspired Emirati women ready to claim leadership roles.
The Legacy She’s Crafting
As a protocol specialist and motivational force, Wazna Falah is shaping a multifaceted legacy:
- Empowerment Advocate: She provides tools, education, and mentorship to women, bridging the confidence gap and opening doors to leadership.
- Cultural Ambassador: By embedding Emirati traditions into high-stakes global events, she safeguards heritage while projecting modern professionalism.
- Entrepreneurial Mentor: Wazna exemplifies a resilient, innovation-driven leaderm encouraging others to embrace challenges and build meaningful ventures.
Her company continues to thrive: expanding into training institutes, cultural events, and luxury services. Despite the uncertainties of recent years, Wazna remains optimistic, guided by purpose, adaptability, and unwavering dedication.
Looking Ahead: Beyond 700 Words
Wazna Falah’s mission doesn’t end with events or training. She aims to build a lasting legacy, a UAE where Emirati women lead internationally, shaped by cultural confidence and entrepreneurial grit. Her story reminds us: tradition and modernity are not opposites. Instead, they form a powerful alliance, a foundation upon which the future is built.
