Dubai, UAE In a world where luxury has evolved from a product into a curated way of life, Fabrizio Alfredo Marra Mentola stands as one of the rare voices shaping this new era. With a career spanning European hospitality, international business development, and exclusive lifestyle consulting, Fabrizio has built a reputation for merging high-end strategy with a deep understanding of culture, refinement, and personalization.
Today, his professional focus is driven by three pillars:
Strategic Hospitality Development, Lifestyle Corporate Advisory, and Elite Global Travel Curation.
A Major Strategic Shift: From the Music Scene to Global Luxury Consulting
After decades of success as a music producer and DJ performing at globally recognized stages such as Pacha and EXIT Festival Fabrizio has intentionally stepped back from the modern entertainment circuit.
In his own words:
“The environment has changed. The last two decades have seen a decline in authenticity and creativity. My values, intelligence, and vision no longer align with a scene driven by superficiality instead of true musical merit.”
Music remains a passion in his life, but as he shared privately:
“Music is now becoming more of a hobby. My professional focus is something completely different.”
This transition marks a personal evolution, one shaped by maturity, new ambitions, and a desire to build long-term value in industries aligned with his identity.
Founder of ALMAS Hospitality Lifestyle & Consulting:
A Global Boutique Advisory for High-End Brands**
As the Founder of ALMAS Hospitality Lifestyle and Consulting (FZCo framework), Fabrizio leads a niche advisory firm dedicated to elevating exclusive European brands and hospitality concepts into some of the world’s fastest-growing luxury regions, particularly Saudi Arabia and the United Arab Emirates.
His work includes:
• Market entry & expansion strategies for luxury European brands
• Corporate lifestyle development & experiential positioning
• Strategic partnerships across hospitality, luxury retail, and corporate gifting
• Boutique real estate development advisory
• Luxury asset management, including villas in Lake Como, Ibiza, and Dubai
The ALMAS methodology is built on discretion, selectivity, and a deep respect for the heritage and identity of each client.
A Key Partnership: ALMAS Hospitality × Encosta dos Arcos (Tarcoz Group)
One of Fabrizio’s primary responsibilities today is leading the strategic partnership between ALMAS Hospitality and Encosta dos Arcos, Lda. (Tarcoz Group), focusing on:
• Sourcing European value-add real estate opportunities
• Developing boutique hospitality assets
• Executing investment strategies that deliver both lifestyle and financial value
This collaboration positions Fabrizio at the center of a growing movement, elevating European luxury hospitality into a global stage with precision and vision.
Dual Role: Corporate Strategist and Certified Luxury Travel Advisor
Parallel to his consulting work, Fabrizio is a Fora Travel Certified Luxury Advisor, where he curates bespoke travel experiences for clients who expect nothing less than perfection.
He designs:
• Seamless bespoke itineraries
• VIP global access & exclusive amenities
• High-end travel with 24/7 support
• Journeys that combine culture, comfort, and elevated lifestyle
This duality makes Fabrizio unique he understands luxury from both a strategic corporate lens and a deeply personal experiential perspective.
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A Philosophy Rooted in Italian Hospitality, Lifestyle, and Sound Design
While Fabrizio has stepped away from the mainstream music industry, his artistic background remains a defining elemen…
A Philosophy Rooted in Italian Hospitality, Lifestyle, and Sound Design
While Fabrizio has stepped away from the mainstream music industry, his artistic background remains a defining element of his work.
His philosophy:
“A luxury experience is a composition. Atmosphere, service, and sound must all harmonize.”
This blend of artistic sensibility and strategic depth is what sets him apart in the global luxury ecosystem.
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A Life and Career Built on Evolution
In his recent personal statements, Fabrizio speaks openly about growth:
“It’s a mutation I’m facing, new interests, new priorities, new purpose. At 54, I’m not the same person I was at 30. People evolve, and I embrace that.”
Today, Fabrizio leverages decades of global experience, a powerful international network, and a refined personal vision to guide clients and partners into a new world of luxury, one defined by meaning, sophistication, and long-term value.
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About Fabrizio Alfredo Marra Mentola
• Founder, ALMAS Hospitality Lifestyle and Consulting
• Strategic Partner, Encosta dos Arcos / Tarcoz Group
• Certified Fora Luxury Travel Advisor
• Former internationally touring DJ & producer (Pacha, EXIT Festival), now a passion, not a profession
• Specialist in European hospitality development, Middle Eastern market expansion, and luxury lifestyle strategy
Fabrizio continues to shape the future of luxury through curated partnerships, refined advisory, and a global approach rooted in authenticity and elegance.
