Lamia Kamel stands as a distinguished figure in the realm of strategic communications and nation branding. With a career spanning over two decades, she has significantly influenced Egypt’s public relations landscape, contributing to both governmental initiatives and private sector advancements. Her multifaceted roles encompass founding and leading CC Plus, establishing the Narrative PR Summit, serving as the Assistant Minister of Tourism and Antiquities for Promotion, and holding a board position at Orascom Development.FLAIR MAGAZINE+8creativeindmena.com+8CC Plus+8
Early Life and Educational Background
Lamia Kamel’s academic journey laid a robust foundation for her illustrious career. She earned both her Bachelor’s and Master’s degrees in Business Administration from the American University in Cairo (AUC). Her academic excellence was complemented by specialized training in developing creative public relations campaigns and crisis management in London, UK. CMOs+2creativeindmena.com+2CC Plus+2creativeindmena.com+2CMOs+2CC Plus+2
Establishing CC Plus: A Leap into Strategic Communications
In 2006, Kamel founded CC Plus, a corporate consultancy firm that has grown to become a leader in strategic communications within the local and regional markets. Under her leadership, CC Plus has been instrumental in integrating global political, economic, cultural, and communication trends to devise innovative strategies for a diverse clientele. CMOs+4CC Plus+4creativewomen.co+4
Pioneering Political Communications in Egypt
Kamel is recognized as one of the pioneers in political communication in Egypt. Her expertise was pivotal during high-profile political campaigns, including those of HE Amr Moussa and President Abdel Fattah Al Sisi. Her strategic insights and communication acumen contributed significantly to shaping the public narratives of these campaigns. creativeindmena.com+1CC Plus+1
Narrative PR Summit: Bridging Public Relations and Nation Branding
In 2016, Kamel launched the Narrative PR Summit, Egypt’s first international public relations forum. The summit serves as a platform for promoting nation branding, bringing together distinguished leaders and experts to discuss strategies that enhance Egypt’s global image. The event has been held under the patronage of Egypt’s cabinet, reflecting its national significance. creativewomen.co+2creativeindmena.com+2CC Plus+2
Role as Assistant Minister of Tourism and Antiquities for Promotion
In April 2021, Kamel was appointed as the Assistant Minister of Tourism and Antiquities for Promotion. In this capacity, she oversaw all promotional activities of the ministry and its affiliated bodies, including advertising campaigns and public relations efforts. Her tenure was marked by initiatives aimed at rebranding Egypt’s image and promoting the country as a global tourist destination. FLAIR MAGAZINE+7CMOs+7CC Plus+7
Board Membership at Orascom Development
Beyond her entrepreneurial and governmental roles, Kamel serves as a board member at Orascom Development. Her strategic insights contribute to the company’s endeavors in integrated town development and hospitality, further showcasing her versatility in various sectors.
Contributions to Academia and Mentorship
Kamel extends her expertise to the academic realm, serving as a professor at the American University in Cairo and Misr International University. Her commitment to education reflects her dedication to nurturing the next generation of communication professionals. creativeindmena.com+1CC Plus+1
Recognition and Influence in the Public Relations Sphere
Kamel’s influence in the public relations industry is widely recognized. Her efforts in nation branding, strategic communications, and political PR have positioned her as a thought leader, not only in Egypt but also in the broader Middle Eastern region. Women of Egypt Network+3CC Plus+3creativewomen.co+3
Conclusion
Lamia Kamel’s career is a testament to her visionary leadership and unwavering commitment to advancing strategic communications and nation branding. Through her entrepreneurial ventures, governmental roles, and academic contributions, she continues to shape Egypt’s public relations landscape, fostering a positive global image for the nation.
