Introduction
Chandre Goosen-Joubert, widely known as Lady G, is a dynamic South African entrepreneur, fashion influencer, and passionate advocate for women’s empowerment. With a diverse portfolio that spans fashion design, beauty, and philanthropy, Lady G has carved a unique space for herself in the competitive world of fashion and social advocacy. Her personal journey, business ventures, and outspoken nature have made her a respected figure both locally and internationally.
Early Life and Career Beginnings
Born in Port Elizabeth, South Africa, Chandre’s love for fashion blossomed early in life. She pursued her passion abroad, working in London’s vibrant fashion industry. This exposure to international fashion scenes inspired her to return to South Africa and launch her own brand. Her label, Chandre & Co., reflects a fearless approach to fashion, blending retro and feminine styles that have been showcased in major fashion hubs like London, Paris, and New York. This global reach underscores her commitment to creating a brand that resonates beyond South Africa’s borders.
Entrepreneurial Ventures
Lady G’s entrepreneurial spirit extends beyond clothing design. She is the founder of La Fiora, a unique preserved flower brand that imports exquisite roses from Ecuador, blending nature’s beauty with luxury. Additionally, she serves as a brand ambassador for notable South African brands such as Vovarova and Life Day Spa, further solidifying her influence in lifestyle and beauty industries. Her business acumen and creative vision position her as a multifaceted entrepreneur dedicated to quality and innovation.
Advocacy and Personal Life
Apart from her business success, Lady G is deeply committed to social causes, particularly women’s and children’s empowerment. She is a mother to twin boys, Kalum and Jay-Dee, and is married to attorney Olof Joubert. Together, they are known as a “power couple” in Cape Town, actively engaging in charitable initiatives. Notably, Lady G’s outspoken criticism of the Mrs South Africa pageant, which she described as “slave labour,” sparked significant public discourse and resulted in a legal battle affirming her right to speak out against injustices. This incident highlighted her courage to challenge the status quo and advocate for fair treatment.
Social Media Influence
With over 789,000 followers on Instagram, Lady G maintains a strong connection with her audience through a mix of beauty tutorials, fashion content, motivational messages, and personal glimpses into her life. Her authentic and engaging posts foster a loyal community, inspiring many young women to pursue their dreams fearlessly.
Conclusion
Chandre Goosen-Joubert embodies the spirit of a modern-day trailblazer—balancing entrepreneurship, advocacy, and motherhood with grace and determination. Her story continues to inspire countless individuals in South Africa and beyond, proving that success is best when shared with purpose and passion.
