He is one of the creators behind the bespoke jewelry pieces that his brand Edward Avedis Fine Jewelry, makes and is proud of how they have leveraged tech in the business.
Entering a field today in itself proves to be a massive challenge and a daunting task, let alone making it huge in the same. However, there have been a few professionals and risk-takers who not only did that but also exponentially grew their brands and businesses. Avedis Guerboian is one fine jewelry designer who drew great inspiration from his father, a master jeweler Edward “Eddie” Guerboian and focused on improving his craft as a jeweler himself to ultimately bring their brand Edward Avedis Fine Jewelry to the forefront of the industry both online and offline across Santa Monica and Canoga Park, CA.
The fine jewelry designer says that in today’s time and age when everything has almost gone digital across industries, it is necessary for jewelry designers to focus on this aspect and work around ideas and visions that can leverage tech to offer greater services to clients. This, he believes, has helped Edward Avedis Fine Jewelry (https://edwardavedis.com/) to grow phenomenally in the online realm. The team has focused on bettering customer experiences with their online store, and for that, they have been optimizing several tech-based trends and strategies in business.
Avedis Guerboian today is known for creating luxurious pieces that have been fine-tuned over six generations of jewelers as this is their family business. He specializes in bespoke creations that showcase his excellence as an artist who loves creating impeccable jewelry pieces that are customized as per the needs of his clients. He trained under the tutelage of Tiffany and Co.’s subsidiary Iridesse Pearls in his emerging years, which added to his craft. He says that he has always gravitated towards a kind of warmth with his pieces. This kept him walking on his path, creating bespoke pieces and classic and bridal collections.
The brand Edward Avedis Fine Jewelry (@edwardavedis) has also remained a top choice for many because they incorporate precious materials not just for their aesthetic but also for their strength and individuality. All this and more has helped Avedis Guerboian take the brand to the top in bespoke American jewelry design.