The fitness industry has grown to great proportions over the last few years. The International Health, Racquet & Sportsclub Association has reported that the $30 billion health and fitness industry in America alone has been increasing at least three to four percent annually for the last ten years. What’s more is that experts claim that the market shows no sign of slowing down anytime soon with the help of content marketing and other digital marketing strategies.
At the same time, the demand for fitness clubs and gyms has increased. This is partly because of the increasing health consciousness among the general public. Experts believe this is due to expensive health insurance costs. As a result, consumers are hoping to trim down their expenses on health insurance.
With this in mind, the number of fitness clubs have increased over the years. Each provider offering cheaper gym membership and new services such as streaming exercise classes. Undoubtedly, a growing demand would always equate to tighter competition.
New brands hoping to secure a spot among key players and stay relevant in the constantly changing market of fitness clubs, they need to have a long term strategy in brand awareness