While the chocolate-pistachio-kunfa gift of Dubai is currently taking social networks by assault, the founder of Breead Ahead, Matthew Jones, has ruled out the fusion of these viral flavors in other desserts such as simply a “trick.”
Jones, who directs one of London’s most popular artisanal bakeries emphasized that the bakery, which now expands throughout the Middle East with its own successful Brûlée Donuts cream, would continue to prioritize traditional methods.
“Personally I have no interest in that. It’s just a trick: we are a traditional business, so we attach real flavors and seasonality, as well as the consistency in what we do. We do not develop things for good, and it does, and it does, as it should be good,” Jones said, “Jones said,” Jones said. ” Arab business In an exclusive interview.
His comments occur when Dubai’s viral chocolate continues to dominate social networks, with influential foods and food bloggers they experience with new ways of incorporating their exclusive flavors in creative clothing, and were made outside the third of Breed Ahaad.
Bire worse Boss welcomes the ‘healthy’ competition amid the expansion of the Middle East
But where does the bread of Jones fit? Among the next handmade bakers such as BKKRY” Bakery at home And more?
“We are quite unique in what we do. There is a large market for bakery offers at this time, and it is a healthy competition, so it’s good, I love seeing them,” he said.
However, never, Breead Ahead is quickly establishing himself as an important player in the Medio East Premium baking scene, with three Dubai locations that already serve his famous donuts.
“Dubai is such an important city, you know, it is that the real crossroads between Europe, Asia and India. There are so many people who come through Dubai, it is only growing and growing. It really looks like the Middle East,” Jones.
“We have identified that demand, [Bread Ahead] It is very good among the local community, and there are many emiraties who really live in Mirtif, so we always try to obtain a combination of local and expatriate clients. “
The bakery currently operates nine locations in Dubai, Riad and Jeddah, with plans to reach 12 locations and three bakery schools in mid -2015.
“We are looking at Abu Dhabi and Sharjah,” Jones revealed when asked about the plans to expand in other emirates. “Surely we will open 10 locations here for sure for the next two or three years,” he said, adding that he is also more personal along the way.
Local ingredients drive success in BREAD ADEKE
In addition to its famous donuts, artisanal fermented mass breads and cakes, the bread ahead incorporates local flavors such as Z’atar in its menu offers.
“We create seasonal specials and we are always developing new products, so we are seeing a great demand and opening more points of sale,” he said.
However, Jones also wants his clients to be aware of what Bretad Pread represents.
“The educational element of what we do is very important: we carry out bakery workshops and other initiatives as part of our mission of making people bake, help them understand food and appreciate the creativity that is baked,” he concluded.
