Marcel Yoshida: Of determination, resilience, and immense passion for the automotive industry and the music artistry.

As a free-time musician, he loves playing the drums and is a semi-professional drummer & percussionist who studied in several conservatories, attending to masterclasses.

 

No matter how much ever we talk about a few people exceeding and pushing boundaries in order to consistently evolve and innovate in their industries, it feels much more discussions are still needed about them for the world to know their genius. These geniuses are those who surrender themselves to their dreams and goals in life and leave no stone unturned in getting better at their craft. This quality has what led many of them to propel forward in their respective sectors like true-blue professionals, just like Marcel Yoshida grew to be.

 

Marcel Yoshida stands tall and unique as a one-of-a-kind and versatile professional who started by being a Mechanical Engineer with a Masters in Leadership & Management and is now also grabbing significant attention from people for his musical skills as a percussionist. Interestingly, this German citizen, born in Brazil to Japanese/Italian parents, who speaks eight languages, worked as a Global Manager of Sales and Aftersales for Ultra-Limited-Supercars at Italdesign-Giugiaro (part of the AUDI AG Group). Since November 2022 he joined NIO as Head of Europe Service Operations Support, being before at Lamborghini, Audi, Audi Sport and several important companies in the Automotive Industry. Here, he gained seasonal global, cosmopolitan, as well as massive experiences in the automotive commercial chain, from marketing and sales to aftersales, OEM, wholesales, and retail.

His passion for the sector and for racing as an Engineer is also related to experiences and events with the DTM, 24 Hours of Le Mans, Formula-E, and F1, including events collaboration with race drivers like Nico Rosberg (Event Drivin´ with Nico Rosberg).

He began his journey at only 14 years of age in the managerial side of things and started his journey first as an apprentice technician, and since then, while pursuing his academic studies has only had an upward growth trend in his career. Today, he is also a musician who has excelled as a percussionist after studying in several conservatories, attending to masterclasses with drummers and percussionists like Airto Moreira (Weather Report, Miles Davis, Return to Forever), Terry Bozzio (Frank Zappa), Naná Vasconcelos, Hermeto Pascoal, Ian Paice (Deep Purple). He says that music is his bridge between logic and emotions.

Marcel Yoshida even played the drums in a recorded album with a Jazz & Bossa Nova Quartet called “Perifazz” (2007), which was at the same time a social inclusion project with the mission of providing access to Jazz, Bossa Nova, and fusion-related music and culture in poverty-stricken neighborhoods, with difficult access to this kind of music and culture. He is also driven by his enthusiasm, determination, resilience and immense passion for results, focusing on innovation, motivation, leadership, and D&I (Diversity & Inclusion).

 

“I like playing and practicing drums and listening to music (mainly jazz vinyl records), traveling (over 100 countries as of now), and volunteering to support human beings with severe handicaps,” he shares.

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