She oversees the narrative and is the muse of her brand AUTOPILOT.
Antonia Li is not just a stylish socialite but also the co-founder of the dynamic creative agency INDICUBE in 2013 that was acquired in 2017 by an international branding agency in Mainland China. Antonia is an influencer of luxury brands such as Chanel, La Prairie, Lancome, and Cle De Peau, Shiseido, etc. in 2017. She is on the Changing Young Lives Foundation fundraising committee and is the Hong Kong Ballet Ball ambassador. Antonia is a fitness enthusiast who enjoys boxing, HIIT, hiking, and surfing. She is an MBA graduate of Chinese University HK and an Undergraduate of Bristol University.
Antonia is the Creative Director & Co-founder of Harris Chan’s premium athleisure brand AUTOPILOT in Hong Kong. She oversees the brand’s creative direction and design and manages the brand’s narrative. Autopilot is a partner with Moiselle International Holdings Limited. AUTOPILOT has been created to liberate multi-faceted women from the categorical restrictions of everyday dressing. Their styling concept offers them fluidity within their wardrobes in line with how they function and live their lives today, allowing them to flow freely between many identities. Their idea arose from a simple belief – that no one should have to give up workouts or rich social lives for work or simply because their clothing can’t keep up. They are always looking for partners who share their vision of transforming and empowering women and enhancing their lifestyles with an innovative combination of style and substance. AUTOPILOT store is opening in May 2022 in K11 Musea Mall in Kowloon, Hong Kong. It has continuous physical stores opening in Hk and Mainland China, followed by Southeast Asia and Europe. Despite covid times, they were able to hold four fashion shows at upper house Hotel, HK, with 250 guests with an attendance of many influencers, socialites, well-known individuals such as Ms. Pansy Ho and multi-time Olympic gold medalist and world champion of China, Guo Jing Jing and former Olympic swimmer of HK, Yvette Kong.
She seeks to build awareness through fashion, with ideas such as a patterned sweater with a satellite shot that showcases the effects of global warming. To learn more about her, follow her on Instagram at @antoniamli.