The Public Establishment for Industrial Estates “Madayn” has started representing the Sultanate of Oman at the inaugural Saudi Food Show at the Riyadh International Convention and Exhibition Center in Saudi Arabia. By displaying their products, solutions, and services to influential consumers and other interested parties from around the world, Omani food and beverage companies hope to develop new business opportunities and establish crucial connections. The Saudi Food Show is a part of “Gulfood,” one of the biggest yearly events in the food and hospitality industries in the world.
Hamood Al Balushi, Madayn’s Assistant Director General, claims that the business is committed to selling Omani products and researching untapped markets for them. “We have seen genuine interest from Omani businesses and manufacturing facilities that specialise in the food, beverage, and packing sectors to take part in this regional event,” claims Al Balushi. “They want to showcase the outstanding craftsmanship of their goods to those in the industry attending the exhibition.”
Al Balushi stated that the Saudi Food Show provides Madayn with a chance to showcase its wide array of incentives to draw investors to its varied industrial cities, thereby attracting and localizing new investments and supporting the national economy, in line with Oman Vision 2040’s goals.
Several government agencies, such as Madayn, the Oman Chamber of Commerce and Industry, and the SMEs Development Authority, as well as businesses, such as Areej Vegetable Oils and derivatives, Oman Foodstuff Factory, Salalah, Yemen Mills, Majan Glass, Pragati Glass Gulf, and multiple small and medium enterprises, are represented in the Sultanate of Oman’s pavilion at the Saudi Food Show.
Notably, the Honorable Bandar bin Ibrahim Al Khorayef, Saudi Arabia’s Minister of Industry and Mineral Resources, served as the event’s patron during its inauguration. To support Saudi Vision 2030, which aspires to create a vibrant centre for the food and beverage industry in Saudi Arabia given its considerable social and economic benefits, the event draws together thousands of well-known global businesses from nations all over the world.