Amazon Alexa received more than 140 million applications in 2024 from Ksa and EAU headquarters.
Since the launch, three years ago, Amazon Alexa has brought houses around Ksa and Eau experiences without localized and hypercalized in the Arabic Khaleeeji, attending to their lifestyles, preferences and needs.
The intelligent adoption of domestic devices in Saudi Arabia and the EAU increased by 35 percent, as more devices are connected through the center.
Amazon Alexa in Saudi and Eau
This increase in adoption is also reflected in the number of average customer interactions, reaching approximately 180 client interactions in the EAU and Ksa alone in December 2024.
Beyond intelligent domestic control, Saudi and EAU customers resort to Amazon’s smart speaker for a variety of spiritual and entertainment needs.
Spirituality remains one of the most popular themes for Ksa and EAU customers, with more than 5.1m prayer reminders and 1.69m “Athkar” actions.
As football continues to increase in popularity in Saudi Arabia, Amazon has recorded more than 5 million football -related questions that were made to Alexa by the Fanters of the EAU and the KSA.
Or all local clubs, Ksas al Hilal is considered the most popular football team, with its fans interacting with Alexa four times more often than Al Nasr fans.
Soccer fans also show great interest in international clubs. Barcelona emerged as the best international team requested through Alexa in Ksa and Eau, followed by Real Madrid and Manchester City.
These continuous clubs to captivate fans in the region, with frequent consultations about key matches and players.
The increase in participation in the Middle East is attributed to its deep location efforts, ensuring that voice service is integrated in the life of regional clients.
The smart speaker is compatible with Arabic Khaleeji, a spoken dialect on the Arabian peninsula, and provides access to a variety of localized content, including news, music and skills.
Dr. Raf Fatani, Regional General Manager, Alexa, Mena: “We are excited to see how our clients in Ksa and the EAU are taking advantage of Alexa’s abilities to simplify and enrich his daily life.
“The adoption of Home Alexa and Smart Home devices has been really inspiring. We saw a remarkable 28 percent growth in Alexa’s monthly active customers in Ksa and the EAU in 2024.
“This growth underlines our commitment to client obsession and long -term thought. In the entire region, customers are adopting environmental intelligence, which integrates AI, devices and sewing AI services to create experience.
“In Amazon, we believe that it is still the first day and we are still committed to invent in the name of our clients.”
