Dubai Duty Free has reported sales of the first quarter of AED2.06 billion ($ 565 million), backed by a February record, which contributed AED709 million ($ 194 million) in monthly sales.
The February result marks a new monthly record, with average daily sales of AED25.3 million ($ 6.93 million).
“We are very satisfied with our sales during the first three months of the year, especially in February when daily sales reached an average of AED25.3 million ($ 6.93 million) and maintained the rhythm of passenger growth. Many credit are destined for our hard team of personnel that reach the sales objectives at a continuous base,” Ramesh Cidambi, managing director of Dubai Duty Duty Duty Free said.
Dubai Free Free highlights perfumes, discounts as main categories
The five best performance categories for the first quarter were perfumes, liquor, tobacco, gold and confectionery.
Perfume sales reached 371 million AED ($ 102 million), contributing to 18 percent of total revenues. The liquor continued with AED258 million ($ 71 million) in sales. Tobacco registered a 11 percent year -on -year increase to AED220 million ($ 60 million).
Gold sales increased marginally to AED212 million ($ 58 million), which represents 10 percent of total revenues.
Drightonery Tok The Fiffh Spoter for the first time, registering a 57 percent increase during the same period last year, with sales reaching Aed207 million ($ 57 million), which also contributed 10 percent of the total revenues.
Dubai Duty Free Records in Chocolate Sales in the first quarter of 2025
Cidambi attributed much of the category growth to the performance of chocolate products with the Dubai brand.
“The remarkable success of the ‘Dubai’ chocolate sacrifice has contributed significantly to the increase in the unrection category with specialized brands such as Fix Chocolate, I Love Dubai, Bateel and Al Nassma collectively generated the sales of AED80.4 million individual chocolate bars sold in the first quarter of 2025,” he added.
Sales in renewed arrivals stores reached the duration of AED125 million ($ 34 million) the first quarter.
“We are very satisfied with recently renewed and renewed retaping stores in the arrivals of beans 1 and l 2 with terminal 3 arrivals 4 that must be completed next month. These improvements are already raising our arrivals business,” said Cidambi.
Dubai Duty Free plans to expand its retail operations through 2025, including the new luxury brands boutiques in the competition, with Louis Vuitton, Cartier and Chanel.
The company will also organize events in the second quarter of 2025. Dubai Duty Free Spring’s spring tests will take place at the Newbury Racecourse in the United Kingdom on April 11 and 12. The Eau National Cup is scheduled for May 3 at Montgomerie Golf Club.
