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Home » Blog » Dubai’s Coca-Cola Arena unveils AI-powered fan experience overhaul
UAE

Dubai’s Coca-Cola Arena unveils AI-powered fan experience overhaul

Aisha Al Habibi
Aisha Al Habibi
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The main entertainment destination of Dubai, Coca-Cola Arena, announced plans to invest in digital technology and artificial intelligence (AI) to launch a bouquet of new features that raise live experience for international residents and visitors.

From a convenient ticket sale to premium events updates, Coca-Cola Arena is raising the bar for access to events without problems and immersive fans experiences, he said.

The debut of the new features before Michael’s concert learns to rock on April 27 and in 2025 and aim to improve the commitment of fans and boost the growth of premium income.

Mark Jan Kar, general manager of Coca-Cola Arena, said when combining advanced AI, immersive technology and first consumer services, will create a platform for fans to enjoy personalized and unforgettable moments in their own terms within a button.

The first phase of the deployment is anchored by a WhatsApp channel with AI, which allows real -time commitment, ticket assistance, frictionless navigation and janitor -style services for attendees. The tool offers custom interactions at an unprecedented level.

Coca-Cola Arena has also launched views of interactive 3D seats within an interactive map on its website.

With the integration of Tabby, Coca-Cola Arena is also introducing flexible payment terms, so fans can divide the cost of tickets, hospitality and other transparent installation options in the United States.

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