Mida Media has presented its new consolidated online platform, which brings together advertising services for the right of passage, public transport networks, commercial vehicles, private land and buildings under a single digital roof.
The standardized platform the terms and conditions when implementing the advertising manual outside the Dubai home, advancing the company’s objective to rationalize advertising permits applications throughout the Emirate.
Medium MADA ENCRETE PLATFORM
Mohammed Ali Al Hammadi, CEO of Mida Media, said: “The launch of the unified electronic platform is an important step to achieve the objectives of the company and an essential part of its trip through how rich we are looking for to establish statulatds outside the outputs of calls efficiently and effectively, effectively, so that it reflects the beauty of the city, while we prioritize the safety of traffic and safety economic”.
The initiative is part of the widest vision of medium Mada to transform the advertising sector outside Dubai’s house, which operates under the umbrella of the Dubai Investment Fund.
“Medium aware of being a pioneer in sustainability, maintaining the rhythm of the distinctive urban and economic vision of Dubai, and making each advertising space more impressive and shocking, ensuring the management of advertising spaces and the implementation of relevant legislet,
Advertising companies can now send permits requests through the company’s website, starting immediately.
Medium opera operates through a concession agreement with the road and transport authority and the municipality of Dubai.
The company was established under Decree No. 20 or 2024, issued by Sheikh Mohammed Bin Rashid al Maktoum, vice president, Prime Minister of the EAU, ruler or Dubai.
It works as a private company of joint minutes with legal personality, financial and administrative independence, and the ability to carry out activities towards its objectives.
The company’s mandate includes developing a unified transparent framework for advertising outside the home that aligns with the technical, regulatory and aesthetic standards of Dubai, while creating innovative digital spaces.
