The activity of mobile applications throughout the region saw a significant lifting door this year, with the rise in purchase income in the application by 18.6 percent year after year (year -on -year) to reach $ 1.70 billion, according to an industry report.
In his annual Ramadan analysis, Appsflyer, a leading global firm in marketing, attribution and data analysis, said he found that the activity of mobile applications throughout the region saw a significant elevation required by the sacred month.
The sessions, a measure of the use of applications in all categories of applications, increased by approximately 15 percent year -on -year, with games of games, purchases and finance that conduct a constant commitment through the Ramadan period, according to the report.
Non -organic facilities also increased by 10 percent year after year in all categories, he said.
Duration El Ramadán, the purchasing applications sessions in the EAU, Saudi and Qatar Arabia increased by more than 20 percent year -on -year, reaching 682 million this year.
This was accompanied by a 76 percent increase in non -organic facilities throughout the region, according to the report.
Purchasing applications saw the greatest elevation in the first half of Ramadan, with 111 percent of facilities, compared to the same period in 2024, followed by a 47 percent increase in the second half.
Finance applications also delivered solid results, with sessions that increased by 9.7 percent and application revenues grew by 29.35 percent, reaching S $ 650 million.
However, non -organic facilities in finance decreased a bit 6 percent of Yoy suggestion that, although paid users were acquired, those who became delivered a higher value, according to the report.
Sue Azari, Commerce from Industry leader in Appsflyer, said this year’s Ramadan data reinforces how criticism has become the season for mobile participation strategies.
“The jump in purchasing facilities throughout the region reflects the growing comfort of users with mobile trade such as their predetermined purchasing channel, regularly in markets such as EAU, where promotional cycles and user expectations are maturing rapidly,” said Azari.
