The Sharjah’s book authority (SBA) today launched the first edition of the Sharjah Executive Program for editorial professionals of the American University of Sharjah, in collaboration with the center for publication, writing, participation, the Withertries. The four -day program brings together specialized professionals in the editorial sector.
FIRST TIME OUT OF THE UNITED STATES, THE PROGRAM IS A SPECIALIZED EDUCATIONAL INITIATIVE that aims to provide advanced training for publication professionals in key areas that include commercial strategies, digital practices, leadership skills and owners and aligns of Aligns.
Mansour Al Hassani, General Coordinator of Professional Conferences of the Sharjah’s Book Authority, said that, according to the directives of Sheikha Bodour Bint Sultan Al Qasimi, President of the SBA, the authority places the publishers and wrong. He pointed out that the rapid expansion in the publication tools and market transformation into a highly competitive digital environment require that cultural and publishing institutions remain updated through high -level training programs.
The SBA’s commitment stressed to provide high quality educational platforms that bring together Arab and international publishers with experts in global publishers to improve their skills and open new horizons for innovation and expansion, modern distramaties, marketing strategy and marketing strategy.
Andrea Chambers, associate dean of the center for publication, writing and the media media of the professional studies of the NYU, described the program as a pioneering step to train professionals in the editorial sector by providing them with the best practices and sales CYBY and sales.
He stressed that the program focuses on education and training as pillars to develop leadership and innovation skills, offering participants the opportunity to interact with the main global thinkers and experts, thus expanding their horizons and strengths their capacity.
Christie Henry, director of Princeton University Press, directed panel sessions that shared their experience in the navigation of market challenges and discussed the opportunities and challenges of expanding to international markets, partly the Chinese market.
In a session entitled “The power of small independent editors: the history of the press of Princeton University,” Christie Henry said that the success of editorial institutions does not depend solely on the quality of the content, but also on the construction of strategic relationships. He pointed out that reputation and loyalty are key to investing income and achieving sustainable growth, and that the publication remains an industry driven by risk, since it depends on human behavior in constant change, making data collection and analysis essential.
He explained that the current publishing industry requests a collaborative environment capable of adapting to rapid changes and adopting tools for positive commitment to readers, especially through associations with public libraries and schools to foster a love A. She emphasizes that books have the power to shape the world we want to see.
In the session “Global Case Study: Princeton University Press in China”, Henry highlighted the opportunities offered by international publication operations, as well as the challenges they face, with a Chinese approach in the Chinese publishing market.
The opening day also included network exercises and exchange of ideas for participants. Dan Hayter, Glassboxx Sales and Marketing Director, delivered a session entitled “tells her story: how a website can attract readers and generate income”, which shows the importance of building a strong online presence in the digital age.
The day program also included a session entitled “Acquire titles for the global public: what works and why”, directed by Michael Reynolds, editor in chief of Europe Editions, which shared strategies to select appropriate titles for several international readers.
Inez MUNSCH, Managing Director of Abrams & Chronicle Books Ltd., presented a session entitled “Global Design Visualization: Cover and Visual Attractive for International Hearings”, focusing on the visual elements that attract global readers.
The program will continue around the next three days, discussing several issues, including translation, global market trends, digital marketing and the impact of artificial intelligence on the editorial industry, providing participants with the knowledge and necessary skills of ambitions.
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