The EAU are white significant changes in the duration of consumer behavior The purchasing season of Ramadan and EID, with digital discovery and flexible payment options that arise as key promoters of purchase decisions.
Amazon, the electronic commerce giant, launched its annual EID sale on March 17, until March 29, with thousands or agreements in more than 30 products while Eau consumers prepare for the next EID al-Fitr celebrations.
“Over the years, the way in which customs have prepared for the full season of Ramadán and Eid have evolved,” said Stefano Martinelli, vice president of Amazon Mena, in an exclusive interview with Arab business.
The recent ideas of Amazon’s advertising surveys reveal that 66.1 percent of buyers in 2024 focus on EID celebrations that mark the end of Ramadan, while 47.8 percent are identified as givers of main gifts for family and friends.
Digital discovery transforms purchase experience
The research highlights a growing dependence on digital platforms for the discovery of products and comparison, with 93.6 percent of respondents in the EAU and Saudi Arabia who use Amazon to navigate or collect information about products in 2024.
“The digital discovery is transforming the way customers buy, partly during EID, since they adopt a more reflective and research -based approach before making a purchase,” Martinelli explained.
According to the data, 80.5 percent of respondents typically and is their discovery trip for purchases related to EID at Amazon. The most popular discovery methods included see promotions (48.1 percent), mouth recommendations (38.1 percent) and navigate by collections of cured products (34.2 percent).
“We believe that the tendency of digital discovery will continue to grow as customers increasingly resort to online retail platforms to explore, compare and investigate products with greater convenience and trust,” said Martinelli.
Convenience and value
The Amazon advertising survey found that convenience remained a priority for 53.1 percent of buyers in 2024, while 44.3 percent was motivated by prices and sacrifices, and 33.8 percent of valued products.
“Price, selection and convenience: these are the three main areas that customers always care and where we continually innovate every day to ensure that we offer greater value to buyers on Amazon.AE,” said Martinelli.
This year, the company has also introduced Digital Gift options EID EID Ed Egift Card Collection, with Lutfi Abdulla radios designs.
Flexible payment options gain traction
As economic considerations influence purchase habits, Amazon.AE has expanded its payment options to include interest -free fees through Tabby and Zero percent bank quota plans with several bank partners.
“We work hard every day to sacrifice excellent prices in our store in our wide selection of products. Beyond offering excellent prices with fast, free and convenient delivery options every day, we continue to find more forms of time and Moneny,” Martinelli said.
Additional promotions include exclusive discounts for ADIB Visa card holders in eligible EID sales orders, while prime members receive additional savings, access to Amazon Fresh offers and free delivery options.
The moment of EID purchases has also evolved, with most customers who begin their preparations two to four weeks before the celebration, according to Amazon data.
This change in planning behavior has led Amazon to tame their annual sale before, allowing customers to administer their more strategically purchases while focusing on the traditional aspects of the celebration.
“Navigating this season means offering customers what they need at each stage,” said Martinelli.
“At Amazon, we see how crucial it is for us to be a True partner to customs, across Every Stage of Both Ramadan and Eid, and are proud to be uble to play our part in supporting them
