The change is also making players in the sector develop massive investment plans, with leading companies that execute loyalty programs for companies and brands in the EAU, such as Thriwe, marking investments of up to $ 30 million by 2026 to adopt AI-DROSS.
The measure is produced in the midst of an important change among high -income consumers towards the advantages driven by experience, influencing industries such as trips, hospitality and luxury retail trade to join the hyperpersonalized rewards of Forships, experts said in the sector.
From golf and paddle tennis to VIP concierge services and luxury transfers, intersectoral collaborations are developing a list of high -end ‘experimental’ services to experiences not compared to their high network individuals (HNWI) and modern consumers.
However, the trend of the ascent industry is expected to force smaller actors to consolidate in larger coalitions to remain competitive, experts said in the sector.
“Studies suggest that 65 percent of the company’s revenues come from existing customers and increasing retention by just 5 percent Arab business.
“It is also estimated that maximum performance [loyalty] The programs generate annual income from 15 to 25 percent of registered customers, ”he said, added that the findings are ready to bring a paradigm shift in the focus of companies and brands towards the loyalty strategies of their customers.
Verma said that research also shows that loyal customers are not only more likely to make repeated purchases, but also as brand defenders, thus reducing customer acquisition costs.
The main players in the retail, banking and luxury retail sectors, such as Emirates Skywards, Etihad Guest and the Carrefour loyalty program, which significant market quotas are among those mentioned at the forefront of the new initiatives
UAES loyalty program market established for rapid expansion
Industry actors said the EAU loyalty program market is scheduled for rapid expansion in the next 2-4 years, promoted by intersectoral associations, Fintech integration and personalization promoted by AI.
Retail, travel and financial services will collaborate to create multiple marks loyalty ecosystems, while Blockchain adoption will improve security and transparency, they said.
Verma said that the latest movements are made in the midst of the growing realization of companies and brands that loyalty programs are a cornerstone of modern customer retention strategies, which directly influence brand equity, consumer confidence and long -term profitability.
“In competitive markets, companies that invest in personalized and data -based loyalty strategies not only increase the value of customer’s useful life, but also obtain a sustainable advantage in promoting long -term profitability and the defense of the brand,” he said.
The Executive Director of Thrriwe also said that loyal members also tend to spend more by transaction and are more likely to recommend brands, feeding organic growth.
Industry players said that companies and brands that acquire premium benefits on trips, restaurants, sports, digital, medical care and lifestyle are already seeing a great impulse in profitability through the greatest expense for their Lyling Pershipme and Heigalty and Heigaly and Heigalty and Heigalty and Hegheralty Perostymumers said the repeated purchase, he said.
They said that the growing trend of high -income consumers that change to advantages driven by experience is also influencing the new changes in the loyalty program, especially in industries such as trips and hospitality.
Verma said the company has already launched initiatives such as providing exclusive sports access, elite well -being experiences and perfect digital participation to improve customer loyalty for leading brands.
Convenience, exclusivity, digital security
However, experts in the sector warned that companies must balance innovation with data privacy conerns.
With an alternative competition and the expectations of consumers evolving, companies that prioritize the convenience, exclusivity and safe digital experiences will lead the market, configuring the future of customer loyalty, they said.
Industry experts said that mobile applications, digital wallets and AIs driven are already making rewards more perfect and personalized, while Fintech associations, such as Fab Rewards, are improving accessibility.
The growing adoption of digital payment solutions and the growing penetration of smartphones in the EAU have catalyzed this change.
Experts in the sector said that the EAU loyalty industry is currently thriving in aviation, banking and luxury retail trade, with thesis that benefit from a strong loyalty to the brand and high frequency transactions.
Electronic commerce and retail, although more fragmented, see intense competition, with brands such as Talabat and Deliveroo that leverage refunds and points based on points to boost retention.
Digital rewards and coalition programs such as Beam Wallet are also winning traction, allowing narrower players to compete effectively.
However, they said that new participants face challenges such as high customer acquisition costs and the need for advanced technology to offer personalized rewards.
