The EAU saw a 6 percent year -on -year increase in visitors who attract Ramadan 2025, according to the travel analysis by visa.
The global payment company also identified a change in traveler profiles and spending behavior.
The Pulse report presses Visa Q1-2025 reveals that emerging markets delivered an unexpected expense, with a 111 percent increase in spending among Azerbaiyan visitors, followed by Tayikistan (81 percent), and Kirgyzstan (62 percent).
Eau Ramadán’s travel report by Visa
The report also showed that traveling on the average market were the main segment of travelers who are Ramadán, which represent 45 percent or the total spending of international visitors, compared to 41 percent in non -branched periods.
The average stay fell to four days, below six during the rest of the year, which reflects a growing trend of intention led by short travel
The mixture of visitors is also evolving, with an increase in incoming tourism in Central and Eastern Europe, directed by the Czech Republic (86 percent of INCRéase compared to the rest of the year), Romania (67 percent), Poland (63 percent) and Germany (44 percent).
Meanwhile, CCG -based trips, particularly Saudi Arabia, decreased, since many chose to observe Ramadan at home
These changes point to a remodeled visitor profile that is more diverse, aware of time and motivated culturally and for whom access to authentic and seasonal experiences is more than luxury or length or stay.
Salima Gutieva, vice president of Visa and country manager for EAU, said: “Ramadan used to be considered a quiet moment to travel. But the patterns we are seeing now tell a different story.
“Our data show that the EAU are increasingly attracted to new visitors who bring new behaviors and spending preferences. We are seeing travelers adapt to changing economic conditions, which is reflected in the duration of their stay and how they spend.
“But, more importantly, they are still prioritization trips and look for enriching and significant experiences.”
Visa data reveals a distinctive Ramadan spending rhythm:
- Spikes observed for the duration of Ramadan’s electronic commerce, with PEKEN food orders before IFTAR and online Peaken purchases at midnight
- Retail (32 percent) and gasoline (25 percent) brought visitors to visitors to the store
- Face to face and store increased in the last days of Ramadan, driven by the extensive hours of the mall and seasonal purchase experiences, while online transactions dominated at the beginning of the month
These trends indicate that travelers are spending on purpose but physical in local places, presenting new commitment opportunities in the retailers.
Visa data reflects a change in the origin of visitors and spending patterns, expanding the scope of the EAU beyond traditional tourist corridors.
These acute peaks reveal an opportunity for companies to expand digital channels and identify new markets from sources with personalized sacrifices, especially around cultural experiences and affordable prices.
Gutieva said: “For companies, our travel pulse shows that Ramadan is not a pause in the activity, but rather a moment of opportunity.
“Duration of behaviors Ramadan is different and the key is to understand the thesis to sacrifice experiences that feel culturally relevant, easy to access and significant for them.”
