The GCC region is emerging rapidly as the main market for the well -being industry, with the EAU to see the greatest increase in consumer spending worldwide in 2025, a trend in contrast to the indications of adjusted consumers worldwide and the dose of two doses, this spar Dossallets and dossallets and dossallets and dossallets and dossallets and dossallets and dossallets and dossallets and dossallets and dossallets and dossallets and dossallets and dossallets and dossallets and dossallets and dossallets this spa this spot and doshallets this spot spot Yearshallets. Inflation, the actors in the industry said.
Within the region, the United Arab Emirates and Saudi Arabia are prone to emerge as the new world centers for hyperpersonalized welfare therapies and custom supplements, with some market actors such as Bioniq that report 500 percent jump.
The growing trend of well -being and preventive health of consumer prioritization is also causing an increase in investments in the region, with investors, brands and innovative medical care that seek capitalization in this rapid expansion sector.
“We’re Already Seeing A Growing Number of Industry Leaders and Niche Players Entering The Region-From Medical Tourism Pioneers Developing Entire Wellness Destinations to Innovative Health Tech Companions Introduction Tea, Badim Fedotov, Vadim Fedotov, Vadim Fedotov, Vadim Fedotov, Vadim Fedotov, Vadim Fedotov, Vadim Fedotov, Vadim Fedotov Fedoim Fedotov, Fedoim Fedotov, Fedotfe Fedotov, Fedotic Fedotov, Fedotic Fedotov, Fedotov Fedotov Fedotav Fedot. Arab business.
“What makes the GCC, and the broader Mena region so convincing, is the combination of a young and rich population, a strong support of the Government for well -being and positioning initiatives of the region as a global center for health and longevity,” he said.
Industry actors said the welfare market in the region is experiencing rapid expansion, fueled by a strong demand for consumers, economic growth and technological innovations.
The region is changing a conventional health model to a more personalized and preventive approach, which makes it a critical player in the worldwide welfare industry, they said.
Among a series of global companies and brands that venture into the region’s well-being sector include the famous International Welfare Brand Sha Wellness’ Sha Emirates Island in Aljurf, a hyper-exclusive well-being enclave, which will open in 2026.
However, Fedotov said that for international brands that seek to expand to the region, understand the dynamics of the local market and alignment with regional well -being priorities will be key to long -term success.
It is now estimated that the Middle East region represents almost 40 percent of revenue from worldwide welfare tourism, highlighting its attraction for international consumers.
Luxury well -being takes leadership
Experts in the sector said that it has the increase in the general welfare industry, the region is also seeing an increase in the role of luxury and the State in the well -being options.
In many parts of Mena, high -end well -being experiences, medical tourism and premium health services have a great demand, reflecting a preference for exclusive and avant -garde solutions, they said.
This contrasts with the current situation in the main markets, such as the United States and Europe, where welfare trends are often more varied from health solutions in the mass market to personalized boutique attention.
“The next girls will be transformative for the well -being industry in the Middle East, with innovation and investment that shape the future of how people address health and longevity,” said Fedetov.
Industry actors said the most significant growth is occurring in three key areas.
First, personalized health solutions are increasing since consumers are moving away from generic medical care approaches and seeking customized supplements and holistic welfare programs.
Secondly, medical and well -being tourism is booming, and the Middle East emerges as a world leader in offering avant -garde treatments and luxury well -being experiences.
Finally, preventive medical care initiatives are gaining impulse, driven by government -led efforts to combat lifestyle diseases such as obesity and diabetes.
Saudi and United Arab Emirates bet on well -being
Bioniq’s senior executive said countries such as Saudi Arabia and EAU are strongly investing in public health and infrastructure projects designed to promote active lifestyles.
“This change is reinforcing long -term growth in the well -being industry and making preventive attention a priority for both individuals and political leaders,” he said.
According to the reports, the EAU have assigned $ 1.56 billion for health and community prevention services as part of their tax plan 202-2026, while Saudi Arabia allocated $ 57 billion (SAR14 billion) for the development of health and social in 202.
Large -scale projects such as King Salman Park, Diriyah and Qiddiya emphasize green spaces and outdoor activities to encourage an active lifestyle, while well -being is also essential for luxury tourist projects such as Alula, the Red Sea and Amaala.
Younger, healthier consumers and technology experts
Fedetov said that the rapid adoption of the Region of Precision Medicine and AI -promoted health solutions, combined with a high consumer expense and strong government support, places it ahead of many Western markets to adopt personalized well -being.
In the CCG, particularly in places like the EAU and Saudi Arabia, well -being consumers are often younger, with many people between 20 and 30 years prioritizing self -care and healthy lifestyles before life, he said.
“We observe that the main audience for well -being products, particularly supplements, in the GCC is, on average, 10 years young than in the United States.
“This trend reflects a growing approach to maintaining health at an earlier age, which can help prevent the appearance of health problems later,” said Bioniq’s upper executive.
He said that another interesting idea of ​​his study is that obesity rates between the central public of the CCG are lower significant compared to those of the USA.
This reflects the approach to increasing regions in preventive medical care and well -being, as well as in the success of government and community initiatives that prioritize active lifestyles and healthier life.
“In general, the well -being consumer in the region is becoming more educated, an expert in technology and proactive about the maintenance of their well -being,” said Fedetov, added that the trend is expected to trigger a new round of increased investment in the industry.
