Masera Holding for Financial Investments (Maseeera), a 2Pointzero portfolio company and part of International Holding Company (IHC), announced the acquisition of ADVA, an innovative Egyptian consumption finance platform.
The movement marks a critical milestone in the Regional Masera Expansion strategy, with ADVA that will be established as the Technology and Data Data Analysis Center for Masera for North Africa.
The Regional Masera Growth Plan
It is also part of the broader massera growth strategy after its acquisition by 2Pointzero.
2Pointzero has announced previously compromise $ 1 billion in long -term capital to support the mission mission of building a transcontinental platform focused on financial inclusion, Initife aimed at the key markets unattended worldwide.
“In ADVA, we find a company that shares our vision and values, particularly the belief that financial services must be accessible, affordable and centered on the human being,” said Amro Abouesh, CEO of Masera.
“Together, we will take advantage of the power of the data and the AI to offer transformative financial solutions adapted to the media and low -income Egyptian segments,” he said.
By integrating Masera advanced technologies, the combined platform is prepared to redefine client experience in digital finance, creating faster, more inclusive and highly personalized loan solutions for the unattended population throughout Egypt.
As part of its next growth phase, ADVA has requested the first digital consumption finance license in Egypt, a regulatory advance that will allow the incorporation of end to end through the procedures and legal and its customers (E-KyC).
The movement positions ADVA to drastically reduce barriers to access more than 50 million Egyptians that go up.
After the acquisition, ADVA will focus exclusively on the consumption finance market of Egypt, developing personalized financial products for essential life needs while improving credit access for unattended historical groups.
