Apparel Group’s Toms from UAE has brought its social impact model to the metaverse by offering ten limited-edition NFTs with proceeds from the sales being donated to Toms Impact Partner International Medical Corps, who they have partnered with since 2013.
The NFTs showcase key moments in Toms history and will be featuring the Toms classic Alpargata – the shoe that started it all, the company said in a press release.
The designs are inspired by Toms milestones. In 2006, Toms launched with the Alpargata in four colours: black, navy, red, and ash grey. In 2010, Toms celebrated one million pairs of shoes given. In 2018, Toms became a Certified B Corporation. In 2020, Toms launched the first Repreve collection, with recycled polyester and plant dyed canvas styles from botanical pigments. In 2020, Toms celebrated 100 million pairs of shoes given. In 2022, Toms revamped the iconic Alpargata by modernising its silhouette and adopting new fabrics.