Jared Kostrzewa is a creative entrepreneur and brand strategist building influence at the intersection of branding, culture, and community. As the CEO of New Classic Agency, he works with creators, public figures, and brands to shape digital identities that go beyond visibility and focus on long-term positioning and relevance. He is also the co-owner of creative festival platforms such as Before Festival and Sun Festival, where he contributes to building immersive cultural experiences that connect entertainment, branding, and human connection into a single ecosystem. His work reflects a new generation of entrepreneurship where business, creativity, and community are deeply interconnected.
Jared’s professional mindset is global by design. He actively engages with international networks and conversations shaping the future of digital business and the creator economy. This was reflected in his presence at the One Billion Followers Summit in Dubai, one of the world’s leading gatherings focused on influence, entrepreneurship, and digital growth. His participation highlighted his alignment with forward-thinking founders who view digital presence not just as a marketing channel, but as a foundation for building scalable, global brands and meaningful communities across borders.
What distinguishes Jared is his integrated approach to influence. Rather than separating branding, media, culture, and relationships, he aligns them into a unified strategy where stories, people, and platforms grow together. As industries continue to decentralize and audiences become more global, entrepreneurs like Jared represent a shift toward culturally aware, community-driven leadership that values resonance over reach and long-term impact over short-term attention. His work points toward a future where influence is measured not only by numbers, but by the ability to create lasting value through connection, narrative, and shared purpose.
