I conquered because I didn’t get used to it and ran after it “says Entrepreneur who won the crisis in Brazil!
Diego Fortes in his beauty salon with one of his famous clients, actress Juliana Paes
In the midst of the economic crisis that plagues the country, many Brazilians have been looking for good examples to mirror, with stories of overcoming, entrepreneurship and professional growth. One of these examples is Casal Fortes, who came from unemployment to professional success as beauty professionals, speakers and entrepreneurs.
Diego Fortes (34), tells how it all started: “The idea came from a need and a vision of opportunity. When the two of us really saw the siege close and no job door opened, we had no choice but to undertake. One day, looking at a Mega Hair professional, we had an insight that I could, given market demand, do that. 10 years ago there were no specialized salons in Mega Hair. I wanted to offer a total service to these customers, in addition to the application only, in addition to support and maintenance for the application ”.
Diego says he started to apply mega hair without having attended a course: “I used everything I knew from my own experience, because my wife had used Mega Hair since she was 16 years old. Because she had very thin hair. Cintia Fortes my wife made a card improvised visit, and went to a mall, handing over our card from store to store, and talking about Mega Hair, so that was when the manager of one of the stores said she would like to do Mega Hair. She was our first customer. I believed “.
Diego Fortes with wife Cintia and their children in Orlando, Florida
Through the social network, Diego and Cintia began to advertise their services, and went through periods of great struggle until reaching success: “After 6 years of struggle and with few customers, our work began to be recognized, and in the last 4 years demand only increases. Because of our exclusive technique, imperceptible to the touch and with placement in 40 minutes, some celebrities started to become interested in our work, and then we went viral on social networks ”, he reveals.
Today the salon in Barra da Tijuca in Rio de Janeiro, has become a reference in Maga Hair throughout Brazil, and is frequented by celebrities like Juliana Paes, Aline, Riscado, Carol Nakamura: “when Juliana Paes met us, she was delighted with our work and chose to do with us the transformation of Bibi, her character from the soap opera A Força do Querer. At the end of last year, we went to the É de Casa program of REDE GLOBO Talk about Mega Hair Ao Vivo and tell our story of overcoming ”.