Sky News Arabia and Twitter have announced the launch of the first live Arabic news show on the social platform called #OnStream.
The weekly show, which started this week, will cover general interest news from science and technology, to health, culture, sports and world news. It will air via Sky News Arabia’s Twitter account @SkyNewsArabia.
Produced and directed by Sky News Arabia and hosted by news anchors Carolina Nassar (@Carolina_Nassar) and Chantal Saliba (@ChantalSak) in rotation, the five-minute weekly show will feature guest experts and cover trending topics or videos on Twitter through different segments.
Relevant Tweets will be presented to get real time feedback from viewers who will be invited to join the conversation by Tweeting with #OnStream.
Tweet topics will be determined on the shoot day to showcase stories as they evolve and will be live streamed and accessible globally to logged-in and logged-out Twitter users and connected devices at no cost.
Abdou Gadallah, deputy head of news, Sky News Arabia said: “Introducing the first ever live Twitter original Arabic news show in the region is proof of Sky News Arabia’s digital first approach. Our new show #OnStream has been created to offer Twitter users a fresh and interactive experience and attract new audiences to engage with us.
“#OnStream provides a great opportunity for our viewers and followers to learn and discuss the latest trends from across the globe. We are excited about our partnership with Twitter which will undoubtedly add value to our audience.”
Kinda Ibrahim, director of media partnerships, Twitter MENA added: “We’re excited to partner with Sky News Arabia around a show that’s built for Twitter in terms of content, format and hosts. With Twitter being one of the first places where people go for news, #OnStream will attract a young audience of mobile-first news consumers in a lighthearted and informative manner.”
The show’s clip highlights and live episodes will be available for sponsors as part of Twitter’s In Stream Video Sponsorship solution.