Emirates has been appointed the most valuable airline brand in the Middle East, with Qatar Airways and Saudia also achieving significant results in an annual brand of brand finance.
Now in its 15th year, the report is the longest study of your child, classifying the world’s most valuable airline brands.
This year’s research covers 30 markets, includes information of more than 30,000 respondents and evaluates 124 brands.
Airline brand value ranking
According to brand finance research, US operators led the world in terms of brand value. He called Delta as the brand of the most valuable airline in the world.
The value of the Delta brand increased 38 percent to $ 14.9 billion, driven by strong financial performance, a growth in premium income and continuous investments in customer experience and sustainability.
However, Emirates stood out as the main chording agreement of the Gulf bearer for the brand’s finances.
Emirates (27 percent more than $ 8.4 billion) remains stable as the most valuable airline fire that exceeds the United States, fourth worldwide.
Dubai headquarters continues to reinforce his image as a luxury airline through the award -winning flight, extensive route expansion and high -profile sponsorship campaigns.
The continuous recognition of Emirates as the best airline in the Middle East reinforces its brand capital on the global stage.
Qatar Airways also had a good performance (23 percent at $ 3.9 billion) retains its status as one of the world’s leading luxury carriers.
The brand has a modern fleet, an award -winning service and a network growth. The continuous impulse of the FIFA 2022 World Cup has positioned Qatar as a more friendly destination for tourists, incoming trips and supporting the global attraction of the airline.
The CEO Badr Mohammed already noticed the income and gain margins of the airline in 2024, which underlines the strong performance of the brand and the business.
The combined value of the brand of the 50 main airlines in the world increased by 29 percent year -on -year to $ 132.4 billion, which reflects the continuous recovery of global aviation.
As the demand for long -distance and leisure leisure travel budget options, full -service carriers (FSC) are overcoming low -cost competitors both in growth and shared value.
Brand Finance calculates the values of the brands in their classifications using the royalty relief approach, a brand assessment method that meets the industry standards.
It implies estimating the possible future income attributed to a brand by calculating a royalty rate that would be charged for its use, to reach a “brand value” understood as a net economic benefit of the owner of the Windner brand.
Savio D’Ouza, senior director of Brand Finance, said: “Airlines are capitalization in the rebound in international mobility, with the total value of the 50 main airlines that increase the 29 percent year -on -year to $ 132.4 billion.
“This growth is being driven by the changing preferences of the consumer: the income flows by premium and loyalty now represent more than half or the total income in leading operators such as Delta.
“As the demand accelerates for high quality long -distance travel experiences, brands that the reliability of delivery and excellence in the service are being advanced to the competition. However, this impulse is not exempt from potential challenges.
“Economic uncertainty, including the impact of new tariffs and operational challenges, such as delayed Jet deliveries, could spring the brand’s expansion and growth plans. The coming months will be proof of how the airline brands balance ambition and resistance.”
Saudia achieved a significant milestone, reaching a brand value of $ 1.1 billion, an increase of 34 percent compared to the previous year. This achievement underlines Saudia’s commitment to innovation and excellence within the global aviation industry.
The evaluation considers several factors, including commercial performance, strategic initiatives and the perception of the audience to determine the general force of the brand.
Khaled Tash, Marketing Director of Saudia Group, said: “Achieving a brand value of $ 1 billion is a testimony of our strategic initiatives and operational excellence, as well as unwavering confidence and loyalty of our guests.
“In Saudia, we are committed to overcoming the limits of innovation in aviation, ensuring that each trip with us is a step towards excellence.”
FINANCE MARC
- Delta, United States
- United Airlines, United States
- American Airlines, United States
- Emirates, United Arab Emirates
- Southwest Air, United States
- British Airways United Kingdom
- China Southern, China
- Qatar Airways, Qatar
- Air Canada, Canada
- Eastern China, China
- Air China, China
- Lufthansa, Germany
- Ryanair, Ireland
- Air France, France
- Singapore Air, Singapore
- Qantas, Australia
- Air Korean, South Korea
- Japan Air, Japan
- Ana, Japan
- Jetblue Airways, United States
- Turco, Türkiye
- Easyjet, United Kingdom
- Alaska, United States
- Airasia, Malaysia
- Iberia, Spain
- KLM, Netherlands
- Indigo, India
- Latam, Brazil
- Cathay Pacific, China
- Thai Airways, Thailand
- Eva Airways, China
- Saudia, Saudi Arabia
- Asiana, South Korea
- Hainan, China
- Vueling, Spain
- China Airlines, China
- Jet2.com, United Kingdom
- Shenzhen Airlines, China
- Etihad Airways, United Arab Emirates
- Xiamen, China
- Switzerland, Switzerland
- Wizz Air, Hungary
- Jetstar, Australia
- Spring airlines, China
- Malaysia, Malaysia
- Juneyao, China
- Air New Zealand, New Zealand
- Virgin Atlantic, United Kingdom
- Aeroflot, Russia
- Spirit, United States
